Senior Brand Manager
4 weeks ago
Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition.
We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.
This role plays an integral part in driving market share and business growth, driving volume and strengthening equity of the Toothbrush, Devices & Mouthwash category.
The scope of this role comprises the South ASEAN Hub (Malaysia, Singapore, Brunei & Indonesia).
Key Responsibilities:- Manage the assigned portfolio to achieve net sales, margin, profit and share targets.
- Develop and execute brand Go-to-Market plans that are fully aligned to business objectives.
- Find opportunities to drive financial efficiency to fuel growth (e.g. pricing opportunities & cost optimizations).
- Develop and implement plans that establish and maintain current and long-range marketing plans for the brand.
- Lead development & alignment of mid-year review & budget review process for the assigned portfolio.
- Manage the development of 'path to purchase' plans, for example brand activation, PR or others including post campaign analysis.
- Manage advertising and promotions budget for the assigned portfolio.
- Partner with the shopper team to implement Brand Activation programmes as part of the shopper marketing process.
- Ensure timely communication as required with key internal stakeholders on category issues or activities.
- Own the development of the annual brand plan for assigned portfolio and ensure full stakeholder buy-in.
- Support in the development of revenue growth and category growth plans and the mid-year review and annual budget process.
- Holds a Bachelor's or Master's degree.
- Brand management experience of minimum 5 years.
- Strikes the right balance of demonstrating consistent brand passion with objective, fact-based decision making.
- Strong learning ability and creative thinking.
- Able to work independently.
- Digital savvy - knowledge on digital strategies and trends, have worked with e-platforms and digital agencies with proven results.
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.
Colgate is committed to sustainability and social impact, and we are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.
We are a company that values diversity, equity & inclusion, and we strive to create an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.
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