Market Research Manager

3 weeks ago

Old Toronto, Ontario, Canada RBC Full time
Job Description

Job Title: Market Research Manager

Job Summary:

As a Market Research Manager at RBC, you will be responsible for leading market research and marketing campaigns to identify new product or concept opportunities. You will analyze market trends, competitor market share, and company positioning to provide strategic insights and recommendations.

Key Responsibilities:

  • Collaborate with the Global Head of Content Strategy and Insights to develop strategic thought leadership programs and campaigns to support business goals.
  • Lead engagement and collaboration efforts with business partners across Global Investment Banking, Corporate Banking, and Global Markets on priority projects and initiatives.
  • Develop and oversee content marketing strategy, planning, development, and execution with members of the Content Strategy and Insights team.
  • Manage editorial resources, including agency partners and studio capabilities, to create and deliver exceptional content and digital experiences for clients.
  • Partner with the Digital and Social Media team to drive editorial/messaging strategy for paid media, develop digital strategies, and execute email nurture campaigns that drive engagement with priority capital markets client segments.
  • Coordinate with the Conference & Events team to drive activation strategies and manage content initiatives for RBC proprietary conferences, industry sponsorships, and other key business initiatives.
  • Engage regularly with the corporate communications team to ensure alignment on priorities and messaging, partner on major brand initiatives, and explore strategic PR opportunities.
  • Develop a strong understanding of client consumption behaviors and what makes content more engaging and shareable with target audiences.
  • Learn to monitor and interpret key metrics for content marketing campaigns and help identify ways to optimize performance.

Requirements:

  • BA in Marketing, Communications, and/or Business-related degree
  • 10+ years of work experience in B2B Financial Services Marketing or Management Consulting; prior experience with Capital Markets, Asset Management, or Institutional Investor firms preferred.
  • Excellent writing and presentation skills, with an ability to generate new ideas and turn them into compelling thought leadership.
  • Strong relationship management, project management, and interpersonal skills; ability to work on multiple projects in a fast-paced corporate environment while maintaining a high attention to detail.
  • Analyze and synthesize data to deliver meaningful insights to drive business decision-making.

What We Offer:

  • A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
  • Leaders who support your development through coaching and managing opportunities
  • Ability to make a difference and lasting impact
  • Work in a dynamic, collaborative, progressive, and high-performing team
  • Opportunities to do challenging work
  • Opportunities to build close relationships with clients

Language: French

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