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Media Strategy Supervisor

1 week ago

Toronto, Ontario, Canada Questrade Financial Group Full time

We are looking for a Media Strategy Supervisor to join our team at Questrade Financial Group of Companies. The ideal candidate will have a deep understanding of digital marketing channels and a proven track record of developing and executing successful media strategies.

Key Responsibilities:
  1. Define and implement a holistic media strategy encompassing all paid channels, with a digital-forward focus.
  2. Translate marketing and business goals into actionable media campaigns with a focus on overall lead acquisition and efficiency.
  3. Align with Marketing Strategy, Brand, and Product on which campaigns are considered high priority.

The successful candidate will be an expert in digital media buying platforms, site analytics tools, and media and consumer research platforms and tools. They will also have strong interpersonal, problem-solving, and decision-making skills, as well as an insatiable curiosity and a constant drive to learn and improve.

Requirements:
  • 4-6 years of digital planning experience at a media agency or marketing acquisition strategy role.
  • Clear understanding of all different media channels, with a primary focus on digital channels, and their role in the consumer journey.
  • Experience in developing strategies for digital campaigns which are a part of bigger multi-channel initiatives.