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Digital Media Strategist

2 months ago

Toronto, Ontario, Canada Mediabrands Full time

About KINESSO

KINESSO is a global leader in digital media solutions, helping brands connect with their target audiences across various channels. Our team of experts leverages best-in-class technology to deliver comprehensive addressable solutions that drive business outcomes for our agency partners and clients.

Career Overview

This role offers an exciting opportunity to join a dynamic team as a Senior Campaign Manager, Social. As a key member of our organization, you will be responsible for the overall account performance and execution, as well as mentoring and training junior employees.

Job Description

  • Partner with Account Managers to provide insights that inform requests for proposal's (RFPs), decks, proposals, and planning recommendations.
  • Develop best-in-class deliverables/reporting to clients from available technology platforms and services.
  • Be an expert in paid media capabilities, able to find best-in-class solutions for clients and stay up-to-date with upcoming tools/tech solutions that work for their overall media strategy.
  • Manage and oversee campaign set up and execution.
  • Monitor creative calendars and campaign budgeting.
  • Ensure consistency of ad specs/campaign objectives.
  • Ability to direct site tagging strategy and successfully manage cost per acquisition campaigns.
  • Pull reports, prepare meaningful insights, and recommendations, and communicate these effectively in presentations.
  • Educate agency teams and clients on best practices and campaign objective requirements. Monitor goals and KPI's for a portfolio of clients to ensure on-time and complete delivery of campaigns.
  • Create strong collaborative relationships with planning teams and specialty business units (SBUs).
  • Mentor and train Campaign Managers and Associates on tools and processes.
  • Partner with Account Managers to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required.
  • Ensure invoice clearing and budget management.
  • Oversee the execution of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post-reports, and ensure flawless campaign setup and digital activation.

Salary Range

$85,000 - $110,000 per annum, depending on experience and qualifications.

Required Skills and Qualifications

  • Professional or educational background in marketing or advertising would give leverage to this application.
  • Associate experience in digital media.
  • Proven in-depth knowledge of the digital media industry.
  • Previous experience working within an advertising agency or with a media partner.
  • Full understanding of the roles of various digital channels.
  • Understanding trafficking and website tagging processes would be an asset.
  • Proficiency with media platforms: Google Ads, Bing, AMS, Facebook, Instagram, Twitter, Pinterest, LinkedIn, Tiktok.
  • Demonstrated ability to effectively apply knowledge and insights gained from research resources.
  • Passion for data, emerging media, and technology.
  • Passion for continuous development.
  • Client service-oriented.
  • Proactive approach to problem-solving, assisting the team, self-development, etc.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint).

Benefits

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups.

Equal Opportunity Employer

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.