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Data Analytics Expert
2 months ago
We are seeking a highly skilled Senior Campaign Data Analyst to join our Wealth Digital, Data & Analytics team at BMO. As a key member of our team, you will be responsible for providing actionable insights and driving business growth through data-driven decision making.
Key Responsibilities- Support the development and implementation of data analytics solutions to drive business growth and improve operational efficiency.
- Work closely with stakeholders to understand business objectives and translate them into actionable campaigns and projects.
- Design and implement campaign reporting infrastructure to drive automated and flexible reporting.
- Produce dashboards, reports, and analysis to drive decisions and help build better campaigns and experiences.
- Manage and enhance daily/weekly/monthly campaign reporting to provide results and context to deliver actionable insights to senior management.
- Take the lead on campaign performance measurement and increasing productivity of all marketing initiatives.
- Minimum 2 years of proficient work experience in the Financial industry and Consumer Campaign Management & Execution data analysis.
- Demonstrated proficiency in working with large varied datasets, both structured and unstructured data, using SAS.
- Post-Secondary education in Business Analytics, Math, Computer Science, Statistics, Actuarial Science, or Business.
- Good verbal and written communication skills; able to effectively present analytics data to business users at the Manager / Senior Manager level.
- Experience in running campaigns through design, execution, and performance tracking.
- A strong passion for data, charts, analysis, trends, and evangelizing data usage.
- Knowledge of BMO wealth products and understanding of current market trends are assets.
- Self-Starter & strong relationship building skills. Ability to thrive on a high-degree of independence and ownership.
- Experience in machine learning/deep learning algorithms are assets.
BMO offers a competitive salary and a comprehensive benefits package, including health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. We are committed to an inclusive, equitable, and accessible workplace and strive to help our employees grow and make an impact.