Rider Nation Marketing Strategist

2 months ago

Regina, Saskatchewan, Canada Saskatchewan Roughriders Full time

Drive ticket sales and increase fan loyalty for the Saskatchewan Roughriders by leading the end-to-end strategy, planning, and execution of communication journeys across digital channels. This includes leveraging cross-channel marketing campaigns (email, push notifications, in-app messaging, and SMS) with the goal of acquiring new subscribers, driving revenue through ticket sales, and fostering deeper engagement and loyalty. Key Responsibilities:

Where You'll Shine:

  • Drive engagement and increase fan loyalty for the Saskatchewan Roughriders
  • Own the full lifecycle strategy from acquisition to retention, utilizing data-driven insights and tailored communication to drive revenue growth with a primary focus on ticket sales
  • Lead journey mapping, automation, and lifecycle strategies
  • Drive growth of mobile marketing channels, including push opted-in and SMS audiences, through targeted acquisition campaigns that boost subscriber opt-ins and maximize audience engagement
  • Develop behavioural-based triggers, automations and customer journeys across multiple digital channels leveraging the integration between the enterprise marketing automation platform and Customer Data Platform
  • Leverage insights and campaign performance to inform future recommendations and initiatives
  • Maintain complex messaging calendars, journey maps and documentation to provide a centralized view and ensure accuracy as plans evolve
  • Develop campaign briefs and marketing plan proposals in line with strategic objectives and audiences
  • Partner with departments to understand requirements and goals and ensure alignment and coordination with other digital approaches toward key business strategies and objectives
  • Continuously research emerging trends and best practices in the data, lifecycle, and digital marketing spaces
  • Play a key role in process evolution and efficiency across the cross-functional teams
  • Contribute to other digital projects as needed

Requirements:

  • Bachelor's degree in related field including Advertising, Business, Communications / PR, or Marketing
  • 3+ years of digital marketing or related work experience, including but not limited to content management and strategy, lead generation, digital activations, etc.
  • 3+ years of email marketing experience, preferably on a Marketing Automation platform
  • 3+ years of experience supporting multi-channel lifecycle marketing programs and initiatives; comfortable with audience segmentation, automation strategy, and marketing using digital channels (email, push notifications, SMS, in-app, website etc.)
  • 1+ years of experience using CRM, CDP, or other data management platforms to target audiences, leveraging customer personas, preferences, and interests to drive creation of personalized engagement strategies
  • Experience building behavioural triggers, automations, and journeys within a marketing automation platform
  • Basic knowledge of HTML and/or CSS preferred
  • Experience maintaining complex marketing calendars and customer journey maps; outlining project timelines, tasks and requirements for project management and documentation
  • Excellent organizational, time management and written/oral communication skills
  • Self-motivated and intellectually curious, driven by a desire for continuous improvement
  • A team player with the ability to juggle multiple projects simultaneously and perform under pressure with meticulous attention to detail
  • Availability to work irregular hours and work schedules, including all home game days
  • Occasional travel from time-to-time for professional development

Benefits:

What do we commit to you?

  • Opportunity to contribute to the success of one of Canada's largest brands and an organization that is a cornerstone of our province and Rider Nation
  • Opportunity to support both the Club and the Saskatchewan Roughrider Foundation which provide countless community initiatives and programs that support the children and residents of Saskatchewan
  • The passion of being part of something much bigger than all of us. The Saskatchewan Roughriders have a dedicated and passionate fan base, and at the Riders, we strive to work hard to support and grow the team and organization
  • Gain of demonstrated immersive experience in a fast-paced organization and team
  • Unbeatable work location. You will be set up directly out of Mosaic Stadium and be fully immersed in the Rider experience

Wondering what to expect when working for the Riders?

Our employees are empowered to make a difference not only in the community, but in our business operations as well. It is our 'secret' to a happy workplace. To do that, the Riders foster a culture that values respect, teamwork, hustle, hard work and fun (it is football after all)

The Saskatchewan Roughriders are advocates for equity and inclusion and want our workforce to reflect the diversity that makes our province strong. YOU are Rider Nation, and we want the growth of our team to reflect all the amazing talents Saskatchewan has to offer

We acknowledge the time and effort that is required to apply and thank all applicants for their interest, however only those chosen for an interview will be contacted

Please note- this role is located in Regina and the successful candidate must either reside locally or be willing to relocate for this role

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