Adobe Analytics Expert

1 month ago

Toronto, Ontario, Canada TV2 Consulting Full time
TV2 Consulting: Seeking a Talented Adobe Analytics Specialist

We are looking for a skilled Adobe Analytics Specialist to help us drive business insights and optimize digital marketing campaigns. As a key member of our team, you will be responsible for managing the end-to-end Adobe Analytics process, including data collection, analysis, reporting, and optimization.

Key Responsibilities:
  • Translate business requirements into technical specifications for custom digital analytics implementation using a combination of data layer, processing rules, SAINT classification, report suite configuration, custom JavaScript, JSON, and applicable integrations with other systems.
  • Experience with all aspects of the Analytics lifecycle, including design, implementation, and maintenance of digital analytics solutions and products.
  • Oversee the delivery of digital analytics implementation projects, from KPI definition to data analysis and presentation.
  • Build dashboards and reports to enable various functional teams to make better, more informed decisions and evaluate their performance.
  • Mandatory skills include web development, including JavaScript, jQuery, and a strong understanding of JavaScript, Node.js, and DOM manipulation, web markup, including HTML5 and CSS3.
  • Expertise with tag management tools, such as Adobe Launch, and a deep understanding of Adobe Mobile Services best practices for measurement plans and tagging in Mobile Apps.
  • Strong understanding of JSON structures and best practices, as well as experience with digital analytics QA tools, such as Charles, Omnibug, and Fiddler.
  • Knowledge of digital analytics industry trends, including tracking libraries and SDKs, cookies, data layer, tag management systems, report suite configuration, and more.
Requirements:
  • University degree in Computer Science or IT, or equivalent work experience.
  • Adobe Analytics implementation expert, possessing one of the Adobe Implementation Certificates.
  • Experience with Adobe Analytics Tag Manager (Adobe Launch/DTM) and knowledge of Adobe Analytics variables and their setup.
  • 5 years of experience in Adobe Analytics requirements gathering, producing implementation guides, and Adobe Analytics QA and debugging.
  • Knowledge of JavaScript, HTML, and CSS, as well as the ability to create dashboards in Workspace (with segments and calculated metrics).
  • Strong analytical, judgment, and conceptual ability, excellent communication skills, and the ability to interact with all levels of end users and technical resources.
  • Data and details-oriented, autonomous, and proactive, with the ability to provide ongoing insights on issues and initiatives.
  • 5+ years' experience building dashboards and custom reports to derive business insights from raw data, as well as implementing tracking solutions in Adobe Analytics or Google Analytics.
  • Solid understanding of HTML/JavaScript and Tag Management tools, such as Adobe DTM, and knowledge of common web and mobile analytics best practices.
Benefits:
  • Type of job: Temporary Contractor – 1 year.
  • Location: Toronto, ON.
  • Work hours are Monday - Friday, normal 37.5 hour week.

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