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Senior Paid Media Strategist

2 months ago


Toronto, Ontario, Canada jetfuel Full time
Job Overview

We are seeking a highly skilled Senior Paid Media Strategist to join our team at Jetfuel.agency. This role will play a crucial part in driving the success of our clients' paid media campaigns.

About the Role

The ideal candidate will have 2-3 years of experience in digital marketing and advertising, with a strong understanding of major digital platforms such as Facebook, Google, and TikTok.

  • Expertise in campaign management, data analysis, and reporting on campaign performance is essential.
  • The ability to create media projections that reach client goals based on historical data and industry trends is critical.
Key Responsibilities

This position involves:

  • Developing and managing overall paid media strategy and associated tactics to meet client goals through campaign optimization.
  • Analyzing campaign performance using platform UIs such as Shopify, Google Analytics, Facebook, and Google Adwords.
  • Prioritizing and managing client quarterly and ad-hoc requests to ensure on-time completion.
  • Proactively growing and nurturing client goals to scale, while also testing emerging platforms and strategic tactics.
Qualifications and Skills

To be successful in this role, you will need:

  • Strong knowledge of media math and ability to apply it in a real-world setting.
  • Excellent problem-solving skills, using data from platforms such as Shopify, GA, Rockerbox, etc.
  • Demonstrated advanced paid media knowledge, including media planning and buying.
  • Clear English speaker, reader, and writer, with Google Analytics certification.
  • Ability to work independently and collaboratively as part of a remote team.
Benefits and Perks

We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience, plus:

  • Health, vision, and dental insurance.
  • Unlimited PTO, so you can take time off to recharge.
  • Summer Hours: half days on Fridays during the summer.
  • 100% Remote: avoid the stress and hassle of a commute and raise your productivity.
  • Flexible work schedule - integrate work with your life instead of the other way around.
About Jetfuel.agency

Jetfuel.agency is a leading digital marketing agency that helps businesses succeed in the DTC space. We value innovative thinking, collaboration, and a passion for learning and growth.