Digital Marketing and Communications Specialist

2 weeks ago

Toronto, Ontario, Canada Prospectors & Developers Association of Canada (PDAC) Full time
About the Role

The Prospectors & Developers Association of Canada (PDAC) is seeking a highly skilled Digital Marketing and Communications Coordinator to join our team. As a key member of our marketing department, you will be responsible for developing and implementing creative and engaging social media content, managing paid social media campaigns, and executing Google Ads campaigns.

Key Responsibilities
  • Develop and implement creative and engaging social media content across various platforms, aligning with our brand voice and marketing objectives.
  • Manage paid social media campaigns on platforms such as Facebook, Instagram, LinkedIn, and X, ensuring optimal targeting and budget utilization.
  • Execute Google Ads campaigns, including search, display, and video ads, with a focus on maximizing ROI.
  • Develop, write, and edit content for PDAC's monthly email newsletter.
  • Monitor and analyze the performance of social media and Google Ad campaigns, providing regular reports and insights to optimize strategies.
  • Engage with online audiences by interacting and responding to comments and messages across social media platforms.
  • Support the work of PDAC's Awards Committee with agenda preparation, minute taking, and document management.
Requirements
  • University or College Degree in Communications, Journalism, or related field.
  • Minimum of two years' experience in a similar role.
  • Proven experience in social media management and digital advertising, including organic and paid campaigns.
  • Strong content creation and copy writing skills.
  • Experience working on content management systems for email and web.
  • Excellent oral and written communication skills.
  • Demonstrated ability to work independently and as a team player.
  • Proven problem-solving skills and an ability to learn and adapt in changing environments.
Preferred Qualifications
  • Graphic design experience.
  • Video production experience.
  • French or Spanish language skills.
About PDAC

The Prospectors & Developers Association of Canada (PDAC) is the leading voice of the mineral exploration and development community. We are a dynamic and innovative organization that values diversity and inclusion. We are committed to supporting a competitive, responsible, and sustainable mineral sector.

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