Senior Marketing Communications Specialist

1 day ago

Waterloo, Ontario, Canada Sun Life Financial Full time
Senior Marketing Communications Consultant

At Sun Life Financial, we're seeking a highly skilled Senior Marketing Communications Consultant to join our team. As a key member of our digital investment communications team, you'll be responsible for developing and executing strategic communications plans to engage our investment advisor audience.

Key Responsibilities:

  1. Translate complex investment ideas into compelling communications and content that resonates with our target audience.
  2. Develop and write communications for a broad scope of investment-related messages, including regulatory changes, product launches, and more.
  3. Collaborate with cross-functional teams to ensure seamless execution of communications plans.
  4. Liaise with digital publishing teams to plan, schedule, and publish communications on time.
  5. Own the publishing of a monthly newsletter to advisors, ensuring timely and accurate delivery of content.
  6. Participate in content ideas for advertising campaigns, unique headlines, and storytelling positioning.
  7. Identify optimal channels for reaching targeted audiences and coordinate with stakeholders to ensure key messages are captured and communicated effectively.

Requirements:

  1. Exceptional writing and storytelling skills, with a proven track record of writing for various audiences.
  2. Editing and proofreading experience.
  3. Good understanding of investment concepts and trends.
  4. Proficient in data analysis to aid with storytelling.
  5. Ability to work collaboratively with internal stakeholders and convey credibility when working with investment professionals.
  6. Self-starter with experience working independently and leading projects from idea generation to execution.
  7. Experience working in a complex organization with multiple stakeholders and competing projects.
  8. Fluent in office applications (Microsoft Word, Excel, PowerPoint).

What We Offer:

  1. Flexible benefits to meet the needs of you and your family.
  2. Pension, stock, and savings programs to help build and enhance your future financial security.
  3. Opportunities to broaden your skill set and share best practices with our analytics community.
  4. A Best Workplace for Hybrid Work by Great Place to Work Canada.

Salary Range: $76,000 - $125,000

Job Category: Communications

Diversity and Inclusion: We welcome applications from qualified individuals from all backgrounds and are committed to creating a diverse and inclusive work environment.

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