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Senior Influencer Marketing Manager

2 months ago

Canada Edelman Full time
About the Role

We are seeking a seasoned professional to lead our national Influencer Marketing team. As a key member of our team, you will be responsible for developing and executing strategic influencer marketing campaigns that drive business results.

Key Responsibilities
  • Develop and implement influencer marketing strategies that align with business objectives
  • Manage and grow a high-performing team of influencer marketing experts
  • Ensure the development of robust and seamless influencer identification, vetting, negotiation, contracting, management, and reporting processes
  • Stay up-to-date with the latest influencer marketing trends, including disclosure requirements and performance best practices
  • Coordinate program integration with specialties such as Insight and Analytics, Paid Performance, and Creative
  • Lead the development of content and brand overview documents for influencers, outlining program creative requirements, communication mandates, and contractual expectations
  • Act as a champion and evangelist for the value of thoughtful, rigorous, and creative influencer marketing within the Edelman network and across the marketing industry
Requirements
  • 7-10 years of relevant experience in Digital, Content, or Brand Marketing
  • ~5-6 years' experience in social media and community management
  • ~4-5 years within Influencer specific marketing, including identification of influencers, managing influencer programs, outreach strategies, content planning, contracting/negotiations, paid promotion, and reporting
  • Demonstrable and thorough experience with managing a high-performing team
  • Proven ability to lead and manage multiple medium to large-sized projects simultaneously
  • Clear understanding of the influencer marketing landscape, importance, and role of influencer marketing, best practices
  • Strong research, writing, and editing skills, as well as the ability to interact with clients professionally and maintain relationships with influencers and content creators
  • Ability to work effectively with all levels of internal contacts, demonstrating a consistently high level of verbal and written communication
About Edelman

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote, and protect their brands and reputations. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.