Digital Transformation Leader

2 weeks ago

Vancouver, British Columbia, Canada BC Cancer Foundation Full time

BC Cancer Foundation is seeking a Digital Transformation Leader to drive the organization's digital strategy and lead a team of digital experts. The ideal candidate will have a strong background in digital product management, user experience, and digital marketing, with experience in team leadership and project management.

About the Role

  • Develop and manage a digital product roadmap to drive online revenue and transform the online experience for core donor segments
  • Collaborate with marketing, communications, and development teams on digital plans for large campaigns, identifying opportunities to test and achieve business goals
  • Lead the development of the email strategy, prioritizing opportunities to increase engagement and revenue
  • Identify technology, data governance, data management, or business process issues that are barriers to success and collaborate with data and technology project teams to identify business requirements and develop a marketing technology roadmap
  • Understand and share digital strategy trends, best practices, and benchmarks
  • Build, coach, and develop a team of subject matter digital experts
  • Establish strong relationships with senior leadership teams and internal partners
  • Manage external vendors, including web design, development, and paid search
  • Track lead and lag performance indicators, pivoting plans when necessary to achieve business goals
  • Cultivate a culture of data-driven decision making and continuous improvement
  • Develop clear, prioritized action plans for the digital team and vendors
  • Support teams in identifying and solving technology, data, or process issues
  • Identify content needs to support the online donor journey, as part of the cross-functional content planning team, and oversee the effective QA and execution of content across the websites to ensure efficiency, accuracy, and timeliness of all web content publishing
  • Establish and manage processes, with proactive resource planning, to drive efficiencies and ensure the team and vendor partners deliver on time, in full, and on budget

About You

  • 10+ years of experience in a role that involves digital product management, user experience, digital marketing, and project management
  • 3+ years in a team leadership role
  • A degree or diploma from a recognized post-secondary institution, specializing in digital marketing, marketing, business, or relevant
  • Strong business and brand acumen, understanding how the digital strategy can support business goals and brand strategy
  • Strong people management skills, with the ability to build performance and growth plans
  • Solid understanding of UX principles
  • Outstanding analytics and problem-solving skills
  • Advanced knowledge of computer software, including marketing automation platforms, website CMS, databases, HTML, and Excel
  • Google Ads and Analytics experience
  • Strong project management experience with an understanding of agile methodologies
  • Excellent written and verbal communication skills
  • Able to work collaboratively with several teams and balance multiple projects and priorities in a fast-moving environment
  • Experience using online fundraising tools and platforms, implementing marketing automation technology, and/or using WordPress are considered an asset

About BC Cancer Foundation

BC Cancer Foundation is the fundraising partner of BC Cancer. With over 90 employees working across 5 sites, the organization engages with more than 100,000 donors and communities across the province to inspire philanthropic investment in BC Cancer and partner with their world-leading researchers, oncologists, and care providers to advance global research and elevate standards of care for all British Columbians.

About the Workplace

This is a full-time hybrid role that requires working 3 days a week from the Vancouver, BC office after the initial in-office training period (4 weeks) is complete.

BC Cancer Foundation has implemented a mandatory vaccination policy requiring that all staff who work in any of our physical workplaces must be fully vaccinated against COVID-19. Considerations and reasonable accommodation can be taken upon request and will be discussed on a case-by-case basis.

About the Salary and Benefits

The salary range offered for this role is $110,000 - $130,000 with a comprehensive benefits package that includes 5 weeks of paid vacation, paid time off over Christmas, participation in the Municipal Pension Plan, extended health, dental, paramedical coverage with 100% of premiums paid by the company, 2% incentive program, and access to the Foundation's professional development budget.

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