Senior Manager, Professional and Academic Affairs, Canada

4 weeks ago

Richmond Hill, Ontario, Canada CooperCompanies Full time

Job Summary

The role will work closely with a range of customers to promote the CooperVision brand and contact lens category among ECPs and their staff. This role will also help elevate the professional profile of CooperVision throughout the optical industry and advance CVI's position on key issues for the Canadian business.

Key Responsibilities:

  • Develop a strategy and comprehensive Professional & Academic Affairs Plan in collaboration with Marketing to drive top line and market share growth.
  • Develop an annual professional and scientific communication and education program plan and budget, partnering with brand marketing and marcom as appropriate.
  • Manage budget and administrative responsibilities for Professional & Academic Affairs.
  • Ensure consistent representation throughout Canada of CooperVision's superior technology in the marketplace.
  • Promote and deliver company-approved product education through presentations and practical training at various education sessions and events.
  • Identify, develop, and maintain key opinion leaders and CooperVision advocates to assist in delivering key messages and education of CooperVision core products.
  • Represent CooperVision in respect of activities involving national, regional, and local professional associations, as well as academic institutions and optometric student organizations.
  • Support and provide guidance to Marketing and Sales Training teams regarding ECP integration of technical, clinical, and in-practice business aspects of our product portfolio.
  • Support and execute customer-specific product content for new product & services innovation or brand extensions.
  • Participate in co-travels with sales reps and/or MMS to develop their clinical knowledge and message delivery.
  • Support customer meetings to advance the technical product understanding and practice integration of CooperVision's products.
  • Take a leading role in the implementation of peer-to-peer ECP customer engagement programs for key product introductions.
  • Interpret clinical studies and market data to add credibility, overcome objectives, and influence the sales process in a compelling manner.
  • Work with federal and provincial professional associations, schools, and customers to execute and implement our Professional & Academic Affairs Plan.
  • Drive CVI contact lens preference in optometric practices and the schools and college of optometry through the delivery of clinical, product, contact lens category, and practice management training.
  • Enhance the credibility of CooperVision amongst ECPs and contribute to CooperVision's performance by shaping the view of innovation amongst key influencers and customers in Canada.
  • Collaborate with CVI global Professional Affairs teams to ensure an aligned approach with global ECPs and enable the sharing of key learnings, success stories, and best practices.
  • Participate on and support cross-functional teams to drive achievement of customer plans with stakeholders including sales, sales support, marketing administration, supply chain, finance, and customer service.

Requirements:

  • Minimum of ten years in the optical industry.
  • Current relationships with Key Opinion Leaders and industry experts would be a plus.
  • Experience with both independent and retail optometric practices would be a plus.
  • Experience with ophthalmology practices is an asset.
  • Experience in delivering engaging and informative clinical presentations to an optometric audience.
  • Strong clinical experience in contact lens fitting and patient management, across a broad range of lens types and modalities.

Education:

  • Bachelor's degree, Doctor of Optometry required.
  • Minimum of 3 years clinical practice experience required.
  • Contact lens residency and/or advanced scientific degree or fellowship is desired.

Work Environment:

  • Must be located in the Greater Toronto Area or Montreal, QC.
  • Remote Office Environment.
  • Working in-office as needed.

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