Senior Manager, Professional and Academic Affairs, Canada

4 weeks ago

Richmond Hill, Ontario, Canada CooperCompanies Full time

Job Summary

The role will work closely with a range of customers to promote the CooperVision brand and the contact lens category among eye care professionals and their staff. This role will also help elevate the professional profile of CooperVision throughout the optical industry and advance the company's position on key issues for the Canadian business.

Key Responsibilities:

  • Develop a strategy and comprehensive Professional & Academic Affairs Plan in collaboration with Marketing to drive top-line and market share growth, while ensuring compliance with corporate, industry, and country regulations.
  • Develop an annual professional and scientific communication and education program plan and budget; partner with brand marketing and marcom as appropriate in its implementation.
  • Manage budget and administrative responsibilities for Professional & Academic Affairs.
  • Ensure consistent representation throughout Canada of CooperVision's superior technology in the marketplace, CooperVision's position as the superior provider of eye care business solutions and tools, and CooperVision's excellent customer service.
  • Promote and deliver company-approved product education through presentations and practical training at various education sessions and across a range of events, including dinners, workshops, seminars, conferences, and trade shows.
  • Identify, develop, and maintain key opinion leaders and CooperVision advocates to assist in delivering key messages and education of CooperVision core products during the execution of communications plans, raising the presence and share of voice of CooperVision in the professional community.
  • Provide clinical and/or product training at internal events and meetings in accordance with business objectives. Provide strong scientific and clinical training to key opinion leaders and industry influencers as needed.
  • Represent CooperVision in respect of activities involving national, regional, and local professional associations, as well as academic institutions and optometric student organizations.
  • Support and provide guidance to Marketing and Sales Training teams regarding eye care professional integration of technical, clinical, and in-practice business aspects of our product portfolio.
  • Support and execute, in partnership with marketing, commercial, and corporate account teams, customer-specific product content for new product & services innovation or brand extensions.
  • Create appropriate, relevant content for Professional and Academic Affairs' presentations at national and regional trade shows, doctors' group meetings, state-level professional societies, Professional Advancement Consultant events, and other key account events.
  • Participate in co-travels with sales reps and/or MMS to develop their clinical knowledge and message delivery.
  • Support customer meetings to advance the technical product understanding and practice integration of CooperVision's products.
  • Take a leading role in the implementation of peer-to-peer eye care professional customer engagement programs for key product introductions.
  • Interpret clinical studies and market data to add credibility, overcome objectives, and influence the sales process in a compelling manner.
  • Leverage existing programs, training platforms, and other Global and US initiatives from the Professional & Academic Affairs Teams and tailor them to suit the needs of the Canadian market when possible and in alignment with our business strategy.
  • Work with federal and provincial professional associations, schools, and customers to execute and implement our Professional & Academic Affairs Plan.
  • Drive CooperVision contact lens preference in optometric practices and the schools and college of optometry, through the delivery of clinical, product, contact lens category, and practice management training.
  • Enhance the credibility of CooperVision amongst eye care professionals and contribute to CooperVision's performance by shaping the view of innovation amongst key influencers and customers in Canada.
  • Work with Corporate Accounts, Marketing, and the US Professional Affairs team as needed, to develop a clinical strategy for specific key accounts.
  • Assist in the management and/or delivery of product in-market studies and practitioner evaluation surveys.
  • Monitor the industry's practice management activities, clinical science, managed care, healthcare reform, and regulatory landscape to identify opportunities to link and leverage best practices in the marketplace to CooperVision products and services.
  • Collaborate with CVI global Professional Affairs teams to ensure an aligned approach with global eye care professionals and enable the sharing of key learnings, success stories, and best practices.
  • Participate on and support cross-functional teams to drive achievement of customer plans with stakeholders including sales, sales support, marketing administration, supply chain, finance, and customer service.
  • Build and maintain familiarity with CooperVision customer agreements and policies regarding training and continued education process and requirements.
  • Build, maintain, and lead strong relationships with peers, other members of the sales team, sales leadership, corporate accounts team, sales support, and commercial management teams to gain their support in executing customer objectives.
  • Implement professional learning opportunities through multiple delivery models, including programs for both live events and digital/online platforms.
  • Analyze and use data to identify professional development needs and evaluate, improve, and report on program effectiveness.
  • Recommend, develop, and track success metrics of educational programs and recommend appropriate actions to optimize operating expense effectiveness and ROI.
  • Support content approval processes and final messaging through Agile review.
  • Support CVI's legislative advocacy initiatives and promote CVI's support of the eye care professional and the optometric profession when needed and as appropriate.
  • Ensure updated product messages are identified and incorporated into content delivered by associated consultants and internal partners.

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