Digital Media Strategist

1 month ago

Toronto, Ontario, Canada Mediabrands Full time
Job Summary

The Associate Director of Digital Media is a key role in leading a team to develop and execute innovative digital media plans. This position involves developing strong teams and successful client relationships. The individual will serve as a team lead for the execution of world-class search and ecommerce campaigns.

Key Responsibilities
  • Participate in strategic paid search planning and execution, leading digital media efforts within a cross-channel integrated media plan.
  • Manage and lead a team of employees, effectively communicating agency goals, managing workloads, providing ongoing performance feedback, and supporting professional development.
  • Interview and participate in hiring decisions for employees as needed. Serve as a resource for the team, providing advice and counsel.
  • Develop trusted partnerships with client teams at all levels.
  • Stay up-to-date with the latest tools and technologies, finding best-in-class solutions for clients and evaluating new tools independently to integrate into the product suite.
  • Ensure best practices and processes are applied across account responsibilities.
  • Collaborate with partners (Google, Amazon, 3rd party vendors) to deliver innovative and first-to-market solutions to clients.
  • Present strategies and plans to clients, proactively seeking out and studying information to remain current on digital media trends.
  • Recognize and act on opportunities to develop business with clients, demonstrating thought-leadership both internally and externally.
  • Prepare media point of views (POVs) independently and develop agency partners' processes and workflows to ensure a collaborative and efficient working relationship.
  • Sell innovative solutions and ad formats to test new technology and keep clients' business moving forward.
  • Stay up-to-date with new developments in the digital landscape and educate teams and clients as needed.
  • Accountable for achieving goals and key performance indicators (KPIs) for a portfolio of clients, ensuring on-time and complete delivery of campaigns.
  • Understand marketing and communications processes and execute streamlined processes across clients, media partners, and other agencies.
Requirements
  • Professional or educational background in Marketing and/or Advertising is an asset.
  • Manager/Director-level experience in Google Ads and Amazon advertising is required.
  • Full understanding of the roles of various digital channels.
  • Professional understanding of trafficking and website tagging processes.
  • Ability to develop positive, ongoing business relationships with a focus on client service.
  • Ability to build professional internal and external relationships and partnerships.
  • Demonstrated ability to effectively apply knowledge and insights gained from research resources to digital media buying.
  • Professional understanding of cross-channel planning and coordination of digital and offline media efforts.
  • Extensive experience in creating decks and presenting to clients.
  • Proficient in data analysis, emerging media, and technology.
  • Experience with negotiation and presenting.
  • Professional learning agility, with a passion for continuous development.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with professional attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Ability to investigate, analyze, and solve problems, and clearly communicate results.
  • Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint).
  • Experience in Finance is an asset.
  • Tools to discuss with the Leader during the intake session to evaluate needs: Search Ads 360, SKAI Advertising/Bing Ads, Amazon Advertising, Google Data Studio/Looker Studio, Google Analytics, Google Keyword Planner, etc.
About KINESSO

KINESSO is the technology-driven performance marketing agency that sits at the heart of IPG Mediabrands, providing actionable growth for both agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at https://www.kinesso.com/.

What's in it for you?
  • Generous paid time off with a minimum of 37 paid days off, including vacation and monthly wellness days.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to https://www.kinesso.com/contact-us.

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