Marketing and Business Development Specialist

3 weeks ago

Brampton, Ontario, Canada Leanessa Inc Full time
Job Description

At Leanessa Inc, we are seeking a highly skilled Marketing and Business Development Specialist to join our team. As a key member of our organization, you will be responsible for developing and implementing marketing strategies to promote industrial and commercial business investment in rural and urban areas.

Key Responsibilities
  • Develop policies and procedures to promote business development and growth.
  • Supervise a team of professionals and support staff to ensure the successful implementation of marketing strategies.
  • Administer programs to promote industrial and commercial business investment in rural and urban areas.
  • Perform administrative tasks, including preparing reports, research papers, and educational texts.
  • Plan development projects and develop venture capital sources.
  • Recruit and hire staff to support the marketing team.
  • Respond to enquiries from members of the business community concerning development opportunities.
  • Provide advice on procedures and requirements for government approval of development proposals.
  • Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers.
  • Develop social and economic profiles of an area to encourage industrial and commercial investment.
  • Conduct comparative research on marketing strategies for industrial and commercial products.
  • Prepare reports, research papers, educational texts, or articles.
  • Act as spokesperson for the organization.
  • Advise clients on advertising or sales promotion strategies.
  • Answer written and oral inquiries.
  • Assist in the preparation of brochures, reports, newsletters, and other material.
  • Co-ordinate special publicity events and promotions.
  • Conduct public opinion and attitude surveys.
  • Gather, research, and prepare communications material.
  • Initiate and maintain contact with the media.
  • Prepare and/or deliver educational, publicity, and information programs, materials, and sessions.
  • Prepare sports, literary, performance, or other contracts.
  • Provide consulting services to government and other organizations.
  • Conduct analytical marketing studies.
  • Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends.
  • Review and evaluate commercial or industrial development proposals.
  • Design market research questionnaires.
  • Develop a portfolio of marketing materials.
  • Evaluate customer service and store environments.
  • Design, conduct, and analyze quantitative and qualitative research projects.
  • Develop feasibility studies.
  • Conduct online marketing, E-commerce, and Website promotions.
  • Maintain a database of potential franchisees, real estate locations, and on-line buy/sell Internet sites.
  • Prepare funding applications.
  • Develop marketing strategies.
  • Ensure appropriate business/commercial licenses are in place.
  • Deliver presentations at conferences, workshops, or symposia.
  • Develop and implement business plans.
Requirements
  • More than 20 years of experience in a similar role.
  • Excellent oral and written communication skills.
  • Ability to work under pressure and meet tight deadlines.
  • Attention to detail and ability to multitask.
  • Flexibility and ability to adapt to changing priorities.
  • Client-focused and results-driven.
  • Ability to work in a fast-paced environment.
  • Dependability and reliability.
  • Ability to maintain confidentiality and handle sensitive information.
Education
  • College/CEGEP degree.
Work Conditions and Physical Capabilities
  • Work under pressure and meet tight deadlines.
  • Fast-paced environment.
  • Attention to detail.
  • Overtime required.
  • Large workload.
Personal Suitability
  • Client focus.
  • Efficient interpersonal skills.
  • Excellent oral communication.
  • Excellent written communication.
  • Flexibility.
  • Initiative.
  • Judgement.
  • Organized.
  • Team player.
  • Accurate.
  • Dependability.
  • Reliability.
Experience
  • 1 year to less than 2 years of experience in a similar role.

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