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Digital Marketing Strategist

2 months ago

Pickering, Ontario, Canada Testforce Full time
Job Title: Digital Marketing Specialist

The Digital Marketing Specialist plays a crucial role in enhancing Testforce's brand recognition and increasing its presence in the test and measurement industry.

This position involves delivering and implementing various marketing strategies and initiatives to drive revenue growth through digital media.

Key Responsibilities:
  • Grow Online Presence: Develop and execute plans to increase Testforce's online visibility and engagement.
  • Website Management: Design, update, and maintain websites and content management systems to ensure a seamless user experience.
  • Content Creation: Collaborate with the marketing team to create high-quality, engaging content that adds value for suppliers and customers.
  • Event Planning: Assist in the preparation and organization of seminars, workshops, trade shows, and other events to promote Testforce's brand.
  • Cross-Media Advertising: Develop and implement cross-media advertising campaigns that incorporate strong analytical measurement capabilities.
  • Content Optimization: Conduct keyword research and update content and website links to maximize optimization and search engine rankings.
  • Analytics and Reporting: Evaluate website and campaign analytics to assess key performance indicators, identify user patterns, and make recommendations for improvement.
Qualifications:
  • Education: University degree or college diploma in marketing or communication, with a specialization in web development, digital marketing, public relations, e-commerce, or a related field.
  • Technical Skills: Knowledge of HTML, website content management systems (Magento), Search Engine Optimization, and shopping engines. Familiarity with SEO tools like SEMrush, Moz, and Customer Relationship Management (CRM) programs.