Personalization Strategist

4 weeks ago

Conception Bay South, Newfoundland and Labrador, Canada Williamthomasdigital Full time
About the Role

As a Personalization Strategist, you will play a pivotal role in driving business growth by building and optimizing 1:1 marketing ecosystems for our clients. Your expertise in human-first strategies, combined with your analytical skills, will help uncover new opportunities and improve existing programs.

Key Responsibilities
  • Lead client brief intake and develop strategic recommendations to drive business objectives.
  • Facilitate discovery activities, including stakeholder interviews and workshops, to clarify business objectives and determine scope.
  • Translate business objectives into KPI frameworks for precise performance evaluation.
  • Employ research tools and tactics to discover customer insights and opportunities.
  • Analyze quantitative research and data sets to evaluate performance and surface key learnings.
Requirements
  • 7-9+ years of experience developing 1:1 strategies with a CX or human-first focus and proven results.
  • Proven experience driving Email Marketing, Digital Messaging, or CRM programs through leading marketing automation platforms.
  • Experience using analytics platforms like Google Analytics or Adobe Analytics.
  • Strong communication skills to create clear and compelling strategy presentations.
About Us

We are William Thomas Digital, recognized as one of Canada's top growing companies and one of the world's fastest-growing agencies. Our goal is to push marketing technology to its limits, delivering leading, human-first 1:1 experiences that drive business for our clients.

We offer a dynamic work environment, opportunities for professional growth, and a competitive salary range of $120,000 - $180,000 per year, based on location and experience.

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