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Digital Marketing Manager
2 months ago
About the Role:
We are seeking a highly skilled Digital Marketing Manager to join our team at Search Engine People. As a key member of our team, you will be responsible for developing and implementing paid media strategies and campaigns for our clients across various digital platforms.
Key Responsibilities:
- Develop and manage paid media campaigns across Search (SEM), Display, Video, and Social platforms.
- Own and manage monthly budgets and spends, and forecast campaign budgets to ensure a high ROI.
- Conduct keyword research, create ad copy, and generate reports measuring against client KPIs.
- Monitor and optimize campaign performance to ensure their good health and to identify opportunities to scale.
- Investigate and report on campaign concerns, and act as a pivotal resource for platform support, troubleshooting, and resolving any issues.
- Work closely with our Account Management Team to ensure success for all clients.
Requirements:
- Minimum 3-5 years' experience working in a Search Engine Marketing (SEM) role with Paid Advertising experience, including Google, Microsoft Ads, Display, and Social platforms.
- Experience managing large and complex client budgets.
- Experience with digital reporting, tagging, tracking, and analytics, including Google Analytics and Google Tag Manager.
- Strategic and analytical mindset with a proactive approach to campaign management.
- Strong communication skills to develop and maintain close relationships with internal teams, vendors, and clients.
- Self-starter with the ability to work independently and with a team.
- Strong organizational skills and ability to multi-task, prioritize, and meet deadlines.
- Ability to work in a demanding environment and to balance several priorities and needs simultaneously.
Nice to Haves:
- Advanced Google Analytics certification.
- Google Ads certified (Fundamentals, Display, Mobile, Search, Videos, and shopping).
- Experience with e-commerce platforms.
- Advanced paid social experience and/or certifications.
About Search Engine People:
- We are a certified Great Places to Work and a Google Partner, committed to attracting, developing, and retaining the best people in digital marketing.
- We offer a flexible, motivating, and inclusive workplace, where talent is recognized, developed, and rewarded.
