Product Marketing Director
4 weeks ago
Are you a passionate and dynamic product marketing leader looking to drive market and product leadership for enterprise offerings in B2B SaaS environments? Do you have experience capitalizing international markets and nurturing markets at different levels of maturity? If so, we have an exciting opportunity for you
About the Role:We are seeking a Director of Product Marketing to manage the product go-to-market plans by supporting commercial readiness, helping define sales plays, markets and segments for the products, and collaborating on strategies and programs to achieve revenue and market growth. This is a remote position, open to anyone based anywhere in Canada or the USA (except NY, CA and Miami, FL).
Key Responsibilities:- Work closely with product and marketing teams to build and execute product marketing plans that achieve business goals related to the company's products and solutions.
- Create new opportunities for monetization from products and services, building the right messaging, positioning support packaging and pricing and working closely with various internal teams to effectively take these to market.
- Refine and establish pricing and packaging strategies for all existing and new products including new product launches, promotions and deal desk approvals.
- Map the positioning and messaging to a content strategy aligned to the sales process to achieve higher conversion throughout the funnel.
- Ensure the development of effective product- and solutions-related training materials for staff and clients.
- Improve operations by establishing clear objectives and key results aligned to business goals, tracking performance and deliverables to measure the team's impact and manage its priorities and productivity.
- Understand the market through market analysis, input from customer-facing teams, client segmentation and competitive intelligence to generate and share insights about the target audience's needs, priorities and challenges.
- 10+ years of related product marketing and/or product management experience in B2B SaaS solutions.
- Proven experience executing strategies, programs and projects cross-functionally, on-time, and effectively.
- Proven experience working at the global level to capitalize international markets and nurture markets at different levels of maturity.
- Proven experience with SaaS pricing and packaging strategy in a global B2B environment to drive revenue growth.
- Strategic planning, execution and measurement skills.
- Analyst relations experience is an asset.
Smart, Savvy + Associates is a specialized recruitment agency that's dedicated to helping companies find and hire marketing, communications, and creative professionals at all levels, from coordinators to C-suite. Based in Vancouver, BC, this team of recruiters have an in-depth understanding of these industries and work diligently to connect clients with best-in-class talent.
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Product Marketing Director
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Product Marketing Director
4 weeks ago
Calgary, Alberta, Canada Smart, Savvy Full timeProduct Marketing DirectorWe are seeking a seasoned Product Marketing Director to lead our product marketing efforts and drive revenue growth in the B2B SaaS space. As a key member of our team, you will be responsible for developing and executing product marketing strategies that align with our business goals.Key Responsibilities:Develop and execute product...
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Calgary, Alberta, Canada Smart, Savvy Full timeAbout the RoleWe are seeking a seasoned Product Marketing Director to lead our product go-to-market plans, drive commercial readiness, and collaborate on strategies to achieve revenue and market growth. This individual will work closely with product and marketing teams to build and execute product marketing plans that achieve business goals related to our...
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