Content Marketing Strategist

7 days ago

Greater Toronto Area, Canada Swoon Full time
About the Role

We are seeking a highly skilled Content Marketing Manager to join our Product Marketing & Content Strategy team at Swoon. As a Content Marketing Manager, you will be responsible for creating strategic marketing materials across various formats and managing multi-channel campaigns.

Key Responsibilities:

  • Develop and execute content marketing strategies to drive audience engagement and enhance brand awareness
  • Create compelling content for digital ads, email campaigns, video scripts, and other formats
  • Collaborate with designers, strategists, and video producers to enhance brand storytelling and build impactful audience experiences
  • Manage and optimize multi-channel campaigns to achieve business objectives
  • Communicate professionally with executives and stakeholders to ensure alignment and feedback

Requirements:

  • Strong creative writing and strategic thinking skills
  • Ability to create content for multiple formats (digital, print, web)
  • Experience communicating professionally with executives and stakeholders
  • Ability to adapt to feedback and maintain a professional communication style

Preferred Qualifications:

  • Journalism background
  • Experience in data analytics or marketing analytics
  • Background in regulated industries such as banking

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