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Content Strategist

2 months ago

Toronto, Ontario, Canada Infotek Consulting Inc. Full time
Job Description

**Job Title:** Content Strategist

**Company:** Infotek Consulting Inc.

**Job Type:** Full-time

**Location:** Remote (Canada)

**Job Category:** Marketing & Communications

About the Role

We are seeking a highly skilled Content Strategist to join our team at Infotek Consulting Inc. As a Content Strategist, you will play a key role in shaping the direction of our content marketing efforts and developing engaging content that resonates with our target audience.

Key Responsibilities
  • Develop and execute a comprehensive content strategy that aligns with our business objectives and resonates with our target audience.
  • Create high-quality, engaging content across various formats, including blog posts, social media, email newsletters, and more.
  • Collaborate with cross-functional teams to ensure content is aligned with our marketing objectives and resonates with our target audience.
  • Conduct research and analysis to stay up-to-date on industry trends and best practices in content marketing.
  • Measure and report on content performance using metrics such as engagement rates, click-through rates, and conversion rates.
  • Develop and maintain a content calendar to ensure consistent and timely content publication.
  • Stay up-to-date on industry trends and best practices in content marketing and make recommendations for improvement.
Requirements
  • 5+ years of experience in content marketing, copywriting, or a related field.
  • Proven track record of developing and executing successful content marketing campaigns.
  • Excellent writing and editing skills with the ability to create high-quality, engaging content.
  • Strong understanding of content marketing principles, including SEO, social media, and email marketing.
  • Ability to work independently and as part of a team to achieve business objectives.
  • Strong analytical skills with the ability to measure and report on content performance.
  • Experience with content management systems such as WordPress or similar platforms.
What We Offer

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced content marketer looking for a new challenge, please submit your application.