Marketing Director

4 weeks ago


Toronto, Ontario, Canada Marriott International Full time
Job Summary

As a Marketing Manager at Marriott International, you will be responsible for promoting on-brand messaging to customers through various channels, including traditional, digital, and social media. Your goal will be to drive revenue and support total hotel goals by building direct marketing plans, targeted campaigns, and activated channels. You will also be responsible for showcasing Food and Beverage promotions, both to hotel guests and to local patrons, and connecting into resources in your region. Additionally, you will liaise and build deep partnerships with your regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization.

Key Responsibilities
  • Develop and execute the overarching marketing strategy from marketing plans to budgets for hotel/group of hotels that align with business priorities, with support and consultation of the General Manager(s).
  • Cultivate partnership with and active participation in demand generation strategy development (SMR).
  • Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.
  • Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
  • Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice. Leads the strategic pull-through of continent and brand promotions and campaigns.
  • Partners with Revenue Management to develop and execute promotional strategy.
  • Develops and manages property email marketing strategy, digital strategy across and Third-Party sites, paid media campaigns and performance and verifies proper execution.
  • Supports group lead generation efforts.
  • Runs, reviews, analyzes and clearly articulates to stakeholders' key reports and adjust strategy accordingly.
  • Manages internal and external partners to verify deliverables are executed to support hotel strategy.
  • Develops annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
  • Monitors and provides recommendations for SEO and update as needed in collaboration with MDS or agency.
Requirements
  • 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
  • OR 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred
What We Offer

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Notification to Applicants: Sheraton Centre Toronto Hotel, takes seriously its obligations under provincial human rights and accessibility legislation (such as the Accessibility for Ontarians with Disabilities Act, 2005, the Accessibility for Manitobans Act, and Nova Scotia Accessibility Act). We are happy to provide accommodations to job applicants needing assistance. If you require an accommodation in relation to this job posting, our online application or an interview, please call 905-366-5227 or email


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