Digital Content Strategist
7 days ago
We are seeking a highly skilled and experienced Content Director to lead our digital content strategy and team at Sun Life Financial. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content strategy that drives business growth and customer engagement.
Key Responsibilities- Develop and Execute Content Strategy: Create and implement a content strategy that aligns with our business objectives and resonates with our target audience.
- Lead Content Team: Manage and mentor a team of content creators, writers, and designers to produce high-quality content that meets our brand standards.
- Content Creation: Develop and produce engaging content across multiple channels, including articles, videos, social media, and email newsletters.
- SEO and Analytics: Ensure all content is optimized for search engines and track its performance using analytics tools.
- Collaboration and Communication: Work closely with cross-functional teams, including marketing, product, and sales, to ensure content aligns with business objectives and customer needs.
- Content Calendar Management: Develop and manage a content calendar that ensures consistent and timely content publication.
- Content Review and Editing: Review and edit content to ensure it meets our brand standards and is free of errors.
- Staying Up-to-Date with Industry Trends: Stay current with the latest industry trends, best practices, and technologies to ensure our content remains relevant and effective.
- 10+ years of experience in digital content creation, marketing, or a related field.
- 5+ years of experience in leading and managing high-performing teams.
- Bachelor's degree in marketing, journalism, communications, or a related field.
- Excellent writing, editing, and communication skills.
- Strong analytical skills and ability to interpret data and make data-driven decisions.
- Experience with content management systems and social media management platforms.
- Fluent in English (written and verbal).
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, and others.
- Experience working with content creators and managing content budgets.
- Knowledge of crisis communication management and experience with social media crisis management.
Sun Life Financial is a leading international financial services organization providing a range of protection and wealth products to individuals and groups. We are committed to helping our clients achieve lifetime financial security and live healthier lives.
We offer a competitive salary and bonus structure, as well as a comprehensive benefits package, including pension, stock, and savings programs. We are an equal opportunities employer and welcome applications from diverse candidates.
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