Digital Content Strategist

6 days ago


Toronto, Ontario, Canada OMERS Full time

About OMERS

OMERS is a leading global real estate investor, developer, and manager. We combine our capital with our capabilities to create real estate that strengthens economies and communities.

Our Purpose

We prioritize people, partnerships, and places to generate meaningful returns for OMERS members, enhance value for our capital partners, and create a brighter world for our customers.

The Role

We are seeking a highly skilled Digital Content Strategist to join our team. As a key member of our marketing team, you will be responsible for developing and executing comprehensive social media strategies to achieve business goals, including increasing brand awareness and driving website traffic.

Key Responsibilities

  • Develop and execute social media strategies to achieve business goals
  • Lead content planning and production across various platforms, including writing, editing, video, and visual asset creation for social media and web
  • Manage and grow social media accounts while ensuring consistent messaging and brand integrity
  • Manage organic and paid social media campaigns
  • Grow Oxford's global audience to reflect its capabilities across investment, development, and management
  • Respond to issues, measure sentiment, and handle customer inquiries
  • Act as Oxford's voice in the social media world, monitoring, engaging, and responding to audiences on social media platforms
  • Track, analyze, and report on social media performance metrics, providing insights and recommendations for continuous improvement
  • Work closely with internal teams to align content strategies and campaigns across all channels
  • Develop and execute a social media advocacy training program to support and encourage Oxford team members
  • Stay informed on industry trends, competitor activities, and emerging platforms to keep the company at the forefront of digital marketing

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field
  • 5+ years of experience in a similar or related role, preferably commercial real estate, investment, or finance background
  • Previous communications and PR experience, working on or within the same team, and the ability to integrate these disciplines into your work
  • Proficiency with social media management tools and analytics platforms
  • Strong understanding of digital marketing and social media trends
  • Customer service-orientated approach
  • Ability to innovate and bring fresh solutions to problems
  • Ability to build relationships based in partnership and trust
  • Willingness to be flexible to accommodate colleagues across multiple time zones in a matrixed organization
  • Entrepreneurial approach and desire to build new models and practices
  • Excellent written and verbal communication skills, creative thinking, and problem-solving
  • Strong organizational skills, with the ability to manage multiple priorities simultaneously
  • Experience managing budgets and working with cross-functional teams

What We Offer

At OMERS, we offer a dynamic and inclusive work environment that values diversity, equity, and inclusion. We are committed to creating a workplace where our employees can thrive and grow. We offer a competitive salary, comprehensive benefits package, and opportunities for professional development and growth.

How to Apply

If you are a motivated and experienced Digital Content Strategist looking for a new challenge, please submit your application, including your resume and cover letter, to our online portal.



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