Advertising Campaign Strategist
4 weeks ago
Key Responsibilities:
As an Advertising Account Manager at Brandt, you will be responsible for leading the planning and execution of strong tactical advertising campaigns. This role requires a positive, motivated multitasker who can effectively collaborate with the Branding and Marketing teams to develop and manage advertising plans and campaigns.
Key Accountabilities:
- Collaborate with the Branding and Marketing teams to develop and manage advertising plans and campaigns for select Brandt divisions.
- Work with Media Planner to determine the best tactical application for messaging to reach target audiences.
- Act as the primary liaison within the marketing team.
- Initiate and implement tactical activities, including writing briefs and communications plans to creative and digital teams.
- Ensure progressive stages of tactical executions are planned and approved with adequate time, budget, and margin for successful completion.
- Manage stakeholder expectations in relation to internal team capacities and project deliverables.
- Conduct meetings to present advertising recommendations to various stakeholders.
- Review, evaluate, and report on advertising performance.
- Monitor and report on project statuses to various stakeholders.
- Organize and maintain necessary records, including initiating paperwork for all jobs.
- Engage in project management duties.
- Maintain positive working relationships with internal clients and external vendors.
Requirements:
- Demonstrated ability to communicate, present, and influence key stakeholders at all levels of an organization.
- Proven ability to juggle multiple projects at a time, while staying organized and maintaining sharp attention to detail.
- Strong listening, negotiation, verbal, and written communication skills.
- Tight organizational and time management skills.
- Awareness of creative processes, including traditional and digital mediums.
- Willingness to stay up-to-date on relevant trends and the confidence to put forward new ideas.
- Ability to manage budgets and find creative solutions within budgetary restraints.
- Team-oriented.
Education and Experience:
- Bachelor's degree in Business, Marketing, or Communications.
- Minimum of 3 years' experience in a marketing/communications field, preferably in an advertising agency.
- Experience working with creative teams, including graphic designers, multimedia teams, copywriters, etc.
- Significant experience in professional client relationship management.
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