Strategic Business Growth Manager

1 week ago

Toronto, Ontario, Canada Meridia Recruitment Solutions Full time

Job Title: Strategic Business Growth Manager


About Us:


MERIDIA RECRUITMENT SOLUTIONS is a leading recruitment agency that specializes in placing top talent in key positions within the foodservice industry. We are dedicated to serving the dynamic and fast-paced restaurant and foodservice industry, providing innovative solutions to meet the needs of our clients.


Job Description:


We are seeking an experienced Strategic Business Growth Manager to join our team in Toronto, Ontario. This role will be pivotal in identifying new business opportunities, developing relationships with potential clients, and creating strategies to increase revenue and market share.


The ideal candidate will have strong communication and negotiation skills, a comprehensive understanding of the business development landscape, and the ability to generate innovative solutions to meet the needs of our clients.


Your Responsibilities:


We are looking for a highly skilled and motivated individual who can:



  • Work with the Chief Operating Officer to create and manage an overall strategy and sales plan to drive revenue across the show floor, events, media, partnerships, membership, and sponsorship.
  • Develop and execute the business development plan to generate incremental revenue.
  • Formulate the business development strategy, aligning it with the overall organizational strategy.
  • Coordinate with our external sponsorship team to develop an overall strategy to meet revenue goals.
  • Identify, evaluate, and execute new business opportunities aligned with the company's overall strategy.
  • Work with internal stakeholders to understand the company's strengths and value proposition to develop sales strategies that result in sustainable and profitable growth.
  • Consistently track and provide periodic updates on the progress of business development initiatives against the set strategic objectives.
  • Monitor regulatory changes and ensure full compliance with regulatory requirements related to the marketing of products and services.
  • Take accountability for daily customer relations management.
  • Promote corporate image and act as the brand ambassador for the company.
  • Ensure consistent customer satisfaction based on a deep understanding of customer needs.
  • Together with our external sponsorship team, develop strategies for lead generation, monitoring, and conversion, including reports showing lead generation success and failure rates.
  • Together with our external sponsorship team, develop strategies for breaking into new and existing markets.
  • Leverage emerging trends to find business development opportunities.
  • Develop strategic partnerships to create revenue generation opportunities for the company's products and services.
  • Research customer needs and trends to inform business and product development strategies.
  • Proactively build positive relationships inside and outside the organization to support the company strategy and vision.
  • Develop seamless processes to support the business development value chain.
  • Set and implement high standards for customer satisfaction and service delivery.

Event Sponsorship and Media Sales:


The successful candidate will also be responsible for:



  • Developing prospect lists with key contacts and aligning internally to determine the best approach and strategy.
  • Collaborating with the Director, Content to Enhance RC's offers and meet partnership/sponsorships deliverables.
  • SUPPORTING EVENT PLANNING AND SPONSORSHIP SALES FOR RC SIGNATURE EVENTS.
  • OUTREACH TO STRATEGIC BRAND PARTNERS FOR FACE-TO-FACE MEETINGS TO SHARE RESTAURANT CANADA'S NEW VISION/THEME FOR THE SHOW AND PROMOTIONAL CAMPAIGN, AND ATTAIN CLIENT GOALS AND OBJECTIVES.
  • CUSTOMIZING PROGRAMS BASED ON GOALS AND BUDGET.
  • DIRECT SELLING TO INCREASE EXHIBITOR SALES AND UPSSELL EXISTING PARTICIPANTS.
  • PROVIDING ONGOING CLIENT SUPPORT TO ENSURE DELIVERY OF THE PROGRAM AND UPSSELL WHERE POSSIBLE.
  • INCORPORATING MARKETING AND PR INTEGRATION TO SUPPORT SPONSORS PRE, DURING, AND POST-EVENT.
  • COLLABORATIVELY WORKING WITH INTERNAL AND EXTERNAL TEAMS ON EVENT PLANNING – SPONSORSHIP AND MEDIA ACTIVATION.
  • OUTREACH TO POTENTIAL CONTRA PARTNERS TO SUPPORT AND ENHANCE RC SHOW AND RESTAURANTS CANADA'S ADVOCACY AND PROGRAM EFFORTS.
  • MANAGING AND INTEGRATING MEDIA TO SUPPORT SHOW FLOOR CATEGORIES AND EXHIBITOR AND SPONSOR ACTIVATIONS.
  • LIAISING AND ASSISTING OPERATIONS TEAM WITH DELIVERABLES TO EXECUTE BASED ON SPONSOR EXPECTATIONS.
  • ASSISTING IN IMPLEMENTING ON-SITE PROMOTIONS OR CONTESTS TO SUPPORT DRIVING ENGAGEMENT TO SHOW FLOOR AREAS AND EVENTS.
  • CREATING REPORTS AND POST-SHOW TOUCH POINTS TO SHARE WITH SPONSORS TO SHOW THE VALUE OF THEIR SPONSORSHIP/PARTNERSHIP AND DELIVERABLES AND TO OBTAIN CLIENT FEEDBACK.

Your Requirements:


To be successful in this role, you will need:



  • Bachelor's degree in business administration, marketing, finance, or a related field or equivalent experience.
  • Proven business development, sales, or marketing experience.
  • Proficient in all Microsoft Office applications.
  • Excellent analytical, problem-solving, and decision-making skills.
  • Exceptional leadership and management skills.
  • Effective communication and negotiation skills.
  • Strong business acumen.
  • Exceptional relationship building and collaboration skills.
  • Detail-oriented and persuasive.

Salary: $80,000 - $120,000 per year (depending on experience)

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