Regional Sales and Marketing Director

2 weeks ago


Kelowna, British Columbia, Canada Eldorado Resort Full time
Regional Director of Sales and Marketing

This position oversees the leisure, group, tour, meetings and events sales & marketing activities for the World Class Hotel Eldorado at Eldorado Resort, Manteo Resort at Eldorado Resort, Four Points by Sheraton Kelowna Airport, Hilton Hampton Inn & Suites Kelowna Airport and Home2 Suites by Hilton Fort St. The Regional Director of Sales, Revenue Generation & Marketing is responsible for developing and executing sales and marketing strategies, ensuring revenue maximization, supporting existing client relationships and building out new business sales & marketing opportunities for each of the group's hotels.

Key Responsibilities
  • Develop and execute strategies to exceed defined KPIs within the Leisure, Tour Series, FIT, Group and Events market segments.
  • Strategic oversight for all digital marketing activities, including seasonal tactical and destination awareness plans, content creation and revenue opportunities using marketing and RM analytics.
  • Manage the hotels' social platforms and participate in developing the portfolio's online reputation strategy.
  • Demonstrate a strong knowledge of Revenue Management, ensuring revenues/yields are maximized based on demand and growth requirements.
  • Develop new business for the hotels within each subsegment, maximizing revenues and maintaining strong relationships with strategic key accounts.
  • Provide strong leadership, ongoing coaching, training and action plan follow up to promote individual and team development.
  • Collaborate with Sales & Revenue Management teams to determine quarterly strategies to optimize revenue opportunities.
  • Manage regional travel budget to maximize proactive sales opportunities.


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