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Social Media Strategist for Project Growth

2 months ago

Ottawa, Ontario, Canada Project Growth Full time
About the Role

We are seeking a highly skilled Social Media Specialist to join our team at Project Growth. As a key member of our digital marketing team, you will be responsible for developing and implementing effective social media strategies to drive engagement and growth for our U.S.-based clients.

Key Responsibilities
  • Content Creation: Develop and curate high-quality, visually appealing content that aligns with our brand aesthetic and resonates with our target audience.
  • Brand Presentation: Ensure all social media content reflects the high standards and sophisticated image of our brand.
  • Caption Writing: Craft engaging and on-brand captions that enhance social media posts and drive user interaction.
  • Hashtag Research: Conduct thorough research to identify relevant and trending hashtags that maximize content reach and engagement.
  • Content Calendar Development: Develop and manage content calendars to ensure consistent posting and strategic content distribution.
  • Scheduling and Posting: Handle the scheduling and posting of content across various social media platforms, ensuring timely and effective delivery.
  • Community Engagement: Actively manage interactions by responding to comments and DMs, fostering a positive and engaging online community.
What Success Looks Like
  • Enhanced Brand Visibility: Increased brand visibility and engagement across social media platforms.
  • Community Growth: Fostered a vibrant and loyal online community through active engagement.
  • Optimized Content Strategy: Improved content performance and audience engagement with thorough hashtag research and strategic planning.
  • Consistent Brand Messaging: Maintained high standards and brand consistency in all social media content.
  • Increased Engagement Rates: Achieved higher likes, shares, comments, and overall interaction.
  • Successful Campaigns: Met or exceeded campaign goals, driving traffic and generating leads.
Qualifications
  • Social Media Expertise: Demonstrated experience in managing and growing social media accounts, particularly for U.S. brands.
  • Content Creation Skills: Strong proficiency in designing and curating engaging content that aligns with brand aesthetics.
  • Trend Awareness: Keen understanding of current social media trends and ability to incorporate them into effective strategies.
  • Analytical Skills: Competence in using data and analytics to inform and optimize social media strategies.
  • Tool Proficiency: Experience with various social media management and scheduling tools.
  • Excellent Communication: Strong written and verbal communication skills in English.
  • Marketing Experience: Previous experience in digital marketing or related fields is highly beneficial.
  • Innovative and Proactive: Creative thinker who is always eager to learn and adapt to new challenges.