Bilingual Social Media Strategist

2 months ago

Ottawa, Ontario, Canada The Canadian Medical Protective Association Full time
Job Title: Bilingual Social Media Strategist

At The Canadian Medical Protective Association, we are seeking a highly skilled Bilingual Social Media Strategist to join our Communications department.

Job Summary

The Bilingual Social Media Strategist will be responsible for developing and implementing social media strategies to engage our members and promote the Association's mission. This role will involve creating and curating high-quality content, monitoring social media trends, and analyzing data to inform our social media strategy.

Key Responsibilities
  • Develop and implement social media strategies to engage our members and promote the Association's mission
  • Create and curate high-quality content for social media platforms, including tweets, LinkedIn posts, and other digital content
  • Monitor social media trends and analyze data to inform our social media strategy
  • Collaborate with Communications colleagues to ensure consistent branding and messaging across all social media channels
  • Develop and maintain social media content calendars to ensure timely and effective content distribution
  • Provide key support to the planning and development of new CMPA content, including promotion of new articles and timely messaging as needed
Requirements
  • Four-year Bachelor's Degree in a specialized field (BA in Journalism, Communications, Public Relations or relevant field) or completion of a post-secondary program in a related field
  • 4-6 years of work experience in communications, with an emphasis on monitoring and analyzing the external environment related to healthcare in both traditional and social media
  • 2-4 years of experience with copywriting for digital channels
  • Excellent communications skills in English and in French
  • Excellent organizational skills with a high attention to quality, detail, and accuracy
  • Experience with evaluating the effectiveness of communications programs
  • Experience using social media platforms for communication and brand promotion
  • Experience working with Office 365, Meltwater or other media monitoring platforms, content management tools, Google Analytics, and related software
What We Offer
  • Competitive salary range: $68,000 to $91,000 annually
  • Full-time opportunity with occasional on-site presence at the CMPA office
  • Opportunity to work in a dynamic and collaborative environment
  • Professional development opportunities

Please submit your application by December 1, 2023 at 4:00pm EST. Selected candidates will be required to complete a French language assessment, skills assessment, and to provide writing samples.

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