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Marketing Strategy Leader

2 months ago

Canada Operant AI, Inc. Full time
Position Overview

Operant AI, Inc. is on the lookout for a Director of Product Marketing to spearhead our marketing initiatives. This pivotal role will involve shaping our messaging, competitive positioning, and sales enablement strategies.

Key Responsibilities
  • Develop and enhance the product marketing framework, focusing on brand, product, feature, benefit, and competitor messaging.
  • Tailor messaging to align with Ideal Customer Profile (ICP) personas and their respective stages in the sales funnel.
  • Create engaging content, including user case studies, sales materials, presentations, blog posts, and website messaging.
  • Collaborate closely with growth marketing, brand marketing, sales, and product teams to ensure effective messaging and incorporate feedback from various stakeholders.
  • Support go-to-market campaigns and activities, including events and webinars, that intersect product marketing, growth marketing, and brand marketing.
Qualifications

The ideal candidate will possess:

  • 8+ years of progressive experience in product marketing, particularly within a startup context.
  • A proven track record of executing successful product marketing initiatives.
  • Exceptional skills in translating complex technical concepts into clear and compelling messaging.
  • A strong aptitude for building cross-functional relationships with stakeholders, customers, and vendors.
  • Experience in researching market trends and aligning messaging with customer needs.
  • Familiarity with Kubernetes, APIs, Cloud Security, and AI.
  • A Bachelor’s degree in social sciences, humanities, communications, or a related field.
Work Environment

Operant AI, Inc. embraces a remote-first culture, welcoming qualified candidates from various locations. This role requires availability during core business hours and flexibility to accommodate business needs.

We are committed to fostering an inclusive workplace that encourages innovation and career growth.