Digital Media Manager

1 month ago

Vancouver, British Columbia, Canada Pacific National Exhibition Full time
About the Role

We are seeking a highly skilled and experienced Digital Media Manager to join our team at the Pacific National Exhibition. As a key member of our Sales, Marketing & Business Development Department, you will play a critical role in elevating our business results and providing our guests and clients with a positive experience.

Key Responsibilities
  • Develop and implement a 360-degree media strategy for all PNE business streams, including consumer and business audiences.
  • Plan, manage, execute, and optimize all digital marketing campaigns, including SEO/SEM, email, social media, app, and display/video advertising.
  • Design, build, and maintain all PNE websites and social media channels.
  • Plan, manage, execute, and optimize traditional media spend for television and radio mediums.
  • Liaise with promoters to provide support for ticket sales through TicketLeader.
  • Measure and report performance of all traditional and digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize the online user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Instrument conversion points and optimize user funnels.
  • Collaborate with advertising partners, creative agencies, and other vendor partners.
  • Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
Requirements
  • Undergraduate degree or diploma in Marketing or an equivalent combination of education and experience.
  • 5+ years of proven working experience in traditional and digital marketing.
  • Demonstrable experience leading and managing SEO/SEM, databases, email, social media, and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate.
  • Excellent knowledge of and ability to use WordPress.
  • Experience in optimizing landing pages and user funnels.
  • Experience with social media campaign management tools (e.g., Vistal Social, Later, Hootsuite).
  • Knowledge of app content building tools.
  • Solid knowledge of website analytics tools (e.g., Google Analytics).
  • Working knowledge of primary ad platforms and networks, including programmatic display and video, Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
  • Knowledge of HTML, CSS, and JavaScript development and constraints an asset.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
What We Offer

We offer a competitive salary range of $75,000 - $85,000 per annum, as well as a comprehensive benefits package and opportunities for professional growth and development.

The PNE is an equal opportunity employer committed to creating an inclusive workforce that reflects the diverse community we proudly serve. We welcome applications from diverse candidates and encourage those who are passionate about marketing and communications to apply.

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