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Category Growth Manager

2 months ago

Toronto, Ontario, Canada mccainfood Full time

Job Summary:

The Category Development Manager will be responsible for leveraging various data sources and analytical tools to provide support to external and internal customers. This support includes monthly category reviews, assortment, shelving and pricing recommendations and ad-hoc analysis on request from customers.

Key Responsibilities:

  • Category Leadership and Insights:
    • Develop and support relationships with key assigned Retail Customers as Category Vendor Advisor (or Category Captain), establish credibility and set the stage for selling category solutions aligned to company strategies and enabling customer business growth.
    • Manage the delivery of weekly/monthly reports with commentary to drive action and deliver value for external customers.
    • Manage monthly and YTD business and drivers reporting to inform the organization on company performance against key consumption metrics.
    • Conduct quarterly (or monthly) Customer Category reviews for key or assigned accounts that are based on insights and align to company strategies for respective customers.
    • Identify category development gaps and growth opportunities for key customers, develop customer-centric strategies (that align with company objectives) and work directly with customers to execute and bring them to life.
    • Develop and sell-in customer-specific assortment, shelf space, and promotional strategy solutions to help grow the category and company business in key or assigned customers.
    • Work with the external customer to develop, execute, and track all required assortment and planogram changes as per customer timeline and quality standards.
    • Collaborate with Marketing and Sales teams on internal projects where customer or category insights and analytics support is required.
  • Continuous Improvement:
    • Continuously improve skills and knowledge in the category development space by participating in webinars, conferences, and formal training courses.
    • Get and maintain the Category Management Association certification and other designations required for external customers.
    • Lead internal training sessions to help others in the organization develop analytical skills and effectively use standard reports.
    • Cross-train to be able to act as a backup for other Category Leadership team members as needed.
    • Advise, support, and collaborate with Retail Sales team to develop customer selling stories/decks, technical learning materials.
  • Measures of Success:
    • Strong relationships based on trust and credibility built with external and internal customers.
    • Timely delivery of assortment, shelf space, and promotional recommendations for the external customer (within their respective cycles) and internal partners.
    • Delivery of share of shelf to $ share index target for the external customer.
    • Timely delivery of category insights inputs for the sell-in of customer annual JBP, innovation launches, pricing strategy changes, etc. in partnership with Sales Strategy & Operations team.
    • Delivery of AOC on target in accordance with KPIs for profitable business growth in Canadian Retail (working together with the rest of the Category Leadership team).
    • Strong working relationships with key cross-functional partners in Sales, Marketing, Finance, etc.

Key Qualifications & Experiences:

  • Minimum undergraduate degree.
  • Minimum of 3 years of experience working in Consumer Packaged Goods (CPG).
  • Preferred 1-2 years of relevant work experience in a customer-facing role.
  • Analytically savvy, fast-learner focused on continuous improvement.
  • Ability to work independently and contribute to team projects.
  • Strong working knowledge of Nielsen syndicated data.
  • Comprehensive experience in Microsoft Excel and PowerPoint.
  • Experience with Customer POS and shelf management software is a plus.
  • Ability to multi-task and work in a fast-paced environment.
  • Proven ability to build collaborative relationships internally and externally.

Other:

  • Key internal relationships: Category Development team, Customer Development teams.
  • Key external relationships – key customer Category Buyer and their team.
  • Limited travel; 2-4 domestic trips per year.
  • Job is primarily performed in a standard office environment (Hybrid).