Corporate Content Strategist

5 days ago


Edmonton, Alberta, Canada West Edmonton Mall Full time
Job Description:

We are looking for a highly motivated Marketing Communications Specialist to join our team at West Edmonton Mall. As a Marketing Communications Specialist, you will be responsible for developing and executing marcom campaigns, managing media relations, and creating compelling content for various platforms. Your strong analytical skills and ability to analyze and act on performance metrics will enable you to make data-driven decisions effectively.

Key Responsibilities Include:
  • Developing and executing marcom campaigns that drive brand awareness, sales, and traffic.
  • Managing media relations and serving as West Edmonton Mall's media liaison by coordinating interviews, media releases, and crafting key messages for both internal and external audiences.
  • Creating compelling content for various platforms, including website copy, blog posts, media materials, email campaigns, reports, and marketing collateral.

Qualifications:

A degree in journalism, public relations, marketing, business, or a related discipline is required. Minimum 3 years' experience in an equivalent Marketing and Communications position in a related industry is necessary. Strong knowledge of social media platforms and Microsoft Office programs is essential. Experience working with Umbraco or similar CMS platforms is considered an asset.

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