Manager, Corporate Content

We are Edmonton's Destination Management and Marketing Organization (DMMO). We also manage two of Edmonton's award-winning venues, the Edmonton Convention Centre and the Edmonton EXPO Centre. We help tell Edmonton's story, elevate the Edmonton experience, and drive inbound visitation and economic impact in the visitor economy.

Working together in a one-team approach aligned by our core values, Explore Edmonton's business units' market and sell Edmonton as a year-round destination to visit, work, and play in while also developing products and experiences that have a uniquely Edmonton flavour. And by incorporating the management of the city's two award-winning venues into Explore Edmonton, we are uniquely positioned to attract major events, meetings, and conventions to our city, generating greater economic impact. While Explore Edmonton's mandate is focused on generating inbound visitation, what we do and how we do it also enhances and amplifies the quality of life for Edmontonians. The people who live here are our greatest ambassadors, so making it easier for them to love our city makes it easier for us to sell it.

The Communications and Connections team is looking for a Manager, Corporate Content who develops and drives executive communications strategy and content creation in alignment with Explore Edmonton Corporation (EEC) business goals and priorities and overall communications strategy. Reporting to the Executive Director, Communications and Connections, the Manager, Corporate Content will work closely with the Communications and Connections team to advance Explore Edmonton's corporate reputation and ensure all executive communications, including speeches and presentations, letters, executive video scripts, social media content and corporate reports reflect the corporate brand and priorities, tailored to specific audience needs.

The Manager, Corporate Content uses the corporation's content assets and channels to project the corporate brand and values and ensure the high-quality delivery of all corporate content and presentations. With EEC's three lines of business – destination marketing and development, venue management and large-event production – this position is responsible to collaborate with Human Resources to effectively communicate the organization's goals, values and priorities to a diverse group of approximately 1,200 employees. The Manager, Corporate Content Manager will supervise the Internal Communications Specialist to develop engaging internal communications.

In concert with the Executive Director and other department managers, the Corporate Content Manager is responsible for the planning, project managing, delivering, evaluating and reporting on the impact of executive communications strategies to inspire and engage our key corporate audiences, including industry partners, elected officials, the business community and Edmontonians.

The successful candidate will :

• Support the execution of Explore Edmonton's corporate communications plan and tactics by developing compelling, on-brand executive presentations and reports. Primary audiences include tourism industry partners, community and business leaders, Board of Directors, Shareholder, Explore Edmonton employees and other key stakeholders.
• Maintain and update the corporate template presentation and "stump" speech. Execute corporate presentations, Board and Shareholder presentations, working within our brand, demonstrating quality and consistent work.
• Curate corporate presentations and materials for easy access.
• Working with the brand production team, act as the point of contact and lead for creation of corporate plans, presentations and reports, including ECC's annual report and corporate performance report to the Shareholder.
• Lead the development of social media and communications strategies to optimize the use of executive, board and other corporate channels to promote key corporate assets such as the venues, major events and programs, including EEC's sustainability program.
• Produce content for executive social channels and align messaging with corporate and consumer channels.
• Working with communications colleagues, co-ordinate executive online content with shared content across consumer and corporate social channels. Leverage existing content and align or tailor for executive channels.
• Manage executive social media responses and community building.
• Monitor and evaluate social media analytics, trends and content effectiveness.
• Assist in monitoring executive social media accounts for emerging issues and work with Communications and Connections colleagues to mitigate and respond to issues.
• Recommend and implement strategies, tools and platforms based on analytics and reporting.
• Collaborate with Communications and Connections team members and other departments on initiatives and annual planning.
• Align executive communications needs with project and initiative communications planning.
• Assist in the curation and development of internal corporate communications channels, including Connect – EEC's intranet.
• Work closely with Communications and Connections colleagues to ensure digital communications approaches are considered and aligned with stakeholder relations planning and engagement.
• Contribute to enhancing and protecting EEC's corporate brand.
• Help drive aligned messaging and brand storytelling across the organization and digital platforms.
• Bring forward ideas that will inform and strengthen digital strategies and tactics for the Communications and Connections teams.
• Provide strong personal leadership that fosters a highly engaged and effective team within EEC and adheres to our values, purpose and mission.

The successful candidate will have :

• Diploma or undergraduate degree in communications, public relations, marketing or related field
• At least 5 years of relevant experience
• High-energy communications professional with experience in executive-level social media and presentation development, corporate communications and marketing
• Confident executive presence and presentation skills, including experience coaching leaders and handling confidential content; ability to take feedback and iterate content quickly
• Ability to navigate between tactical communications delivery and corporate marketing strategy
• Demonstrated exemplary writing and editing skills for executive clients with ability to adapt content to the medium and audience
• Understanding of social media, including Facebook, Twitter, Instagram and other social media platforms
• Strong acumen for summarizing complex information into dynamic content and social posts
• Ability to work with and be accountable to multiple stakeholders
• Self-starter and ability to produce in a fast-paced, changing environment
• Demonstrated attention to detail with the ability to manage competing priorities at work
• Working knowledge of Canadian Press Stylebook (preferred)
• Exceptional project management skills while thriving in a quickly and constantly changing environment
• Experience collaborating with multiple people and teams within a matrix environment and capturing key elements and details for communications products

If this role piques your interest, please submit your cover letter and resume no later than September 10, 2024 .

Explore Edmonton encourages, supports, and celebrates a diverse and inclusive work environment. We strive to create a workplace that reflects the city we promote and where our employees feel safe and supported every day.