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Digital Product Strategist

2 months ago

Montreal, Quebec, Canada BRP Full time
Unlock Your Potential as a Digital Product Owner at BRP

As a Digital Product Owner at BRP, you will be responsible for driving the strategic vision for our CRM products, ensuring their continuous growth and optimal performance. You will leverage your strong problem-solving abilities and exceptional communication skills to effectively engage and align stakeholders, while overseeing smooth daily operations.

You will have the opportunity to:

  • Be a key actor in the digital evolution of a global company
  • Collaborate with a passionate, highly skilled digital team
  • Maintain strong relationships with internal clients and external partners
  • Identify opportunities for efficiency, acquisition, and conversion performance improvements
  • Stay updated with digital industry trends and best practices

You will thrive in this role if you have the following skills and experience:

  • Define the product vision, prioritize features, manage the backlog (using JIRA), write user stories, advocate for UX, and plan releases
  • Establish product KPIs and success metrics; monitor performance, identify areas for improvement, and drive enhancements
  • Develop business cases for the product roadmap and define customer and business KPIs
  • Work within a Salesforce/Adobe Campaign technical environment
  • Write UAT criteria and oversee the UAT process
  • Serve as a liaison between business needs and technical teams (including tech leads and developers)
  • At least five years of experience as a Product Owner in CRM
  • Bachelor's degree in business administration, with a focus on digital, marketing, communications, or a related field
  • Knowledge of databases, APIs, and system interoperability
  • A data-driven, value-oriented team player with strong communication skills
  • Excellent analytical and problem-solving abilities
  • Proven ability to multitask in a deadline-driven environment
  • High integrity, autonomy, and self-motivation
  • Ability to collaborate with internal and external stakeholders, including those outside Quebec or English-only speakers

At BRP, we value diversity and strive to create an inclusive workplace where every employee feels like they belong, where they can grow and find meaning. We offer a range of benefits, including:

  • Annual bonus based on the company's financial results
  • Generous paid time away
  • Pension plan
  • Collective saving opportunities
  • Industry leading healthcare fully paid by BRP

We are a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt, and even in the air. Our company is rooted in a spirit of ingenuity and intense customer focus. We operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia, and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it's not about the destination; It's about the journey.