Brand Management Strategist
5 days ago
About the Role
We are seeking a seasoned Director, Data Intelligence to drive our growth agenda and execute strategic initiatives across all functions.
This role reports directly to the CMO and offers a hybrid work arrangement in Vancouver or remote options in Toronto or the US (PST/CST timezone).
Key Responsibilities:
- Develop a comprehensive growth plan, encompassing consumer target, brand positioning, channels, and category impact.
- Project manage key commercialization initiatives, ensuring executional excellence and timely delivery.
- Champion consumer insights, competitive intelligence, and category trends, synthesizing data from various sources and communicating insights to stakeholders.
- Collaborate with Sales to drive growth at key customers through our SmartSweets brands, representing brand management and marketing to strategic customers.
Requirements and Qualifications:
- Minimum 8 years of experience in CPG brand management, with at least 4 years in the US market.
- Passion for building a brand through deep consumer understanding and delivering consumer value.
- Strong leadership and interpersonal skills, with the ability to inspire strategic thinking and drive results in a fast-paced startup environment.
What We Offer:
- An estimated salary range of $120,000 - $180,000 per year, based on location and experience.
- A comprehensive benefits package, including extended health, dental, life, and disability insurance.
- 2 Gummy Days (personal days), 5 Paid Restore Days (sick days), and Summer FriYAYs (half days off on Friday in the summer).
- A flexible work environment, monthly cell phone bill reimbursement, individual development program, and community love (paid volunteer day).
- Puppy-friendly office and regular squad social events.
Our Commitment to Celebrating Individuality:
We are dedicated to elevating the voices of our Squad and community members, promoting allyship, education, and support for underrepresented communities.
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