Head of Marketing Strategy

4 days ago


Ottawa, Ontario, Canada Vista Credit Corp Full time

This role is responsible for leading the development and implementation of marketing & branding fundamentals, driving business unit growth objectives, and overseeing the marketing specialist and corporate trainer.

About Vista Services

Vista Services is a well-capitalized company that offers financial services to communities and contractors. Our dealers are experts in the water heater, HVAC, and residential infrastructure sector. We prioritize organic growth, geographic expansion, and strategic acquisitions.

Key Responsibilities

• Develop and implement a cohesive marketing plan to meet the organization's growth priorities.

• Work closely with sales, business development, and operations teams to drive leads and deliver business objectives.

• Provide visionary leadership to the marketing specialist, fostering a culture of creativity, collaboration, and excellence.

• Increase company and brand awareness while increasing customer engagement through various marketing channels.

• Craft and execute marketing strategies to support Vista's growth and expansion in current and new markets.

• Utilize data and analytics to recommend and execute marketing strategies against thoughtful quantitative KPIs.

• Partner with senior management to lead PR and thought leadership activities.

• Identify and manage strategic B2B & B2B2C partnerships to increase value and reach.

• Launch and lead NPS initiatives.

• Manage online reviews on Google, Indeed, and Glassdoor.

• Own the 'Vista Gala' event.

• Develop the Vista Learning Series and Training Programs.

• Enhance SEO optimization.

Requirements

• 10+ years of marketing experience, ideally B2B based.

• Experience developing multi-channel marketing plans, email campaigns, and paid search advertising.

• Strong project management and negotiation skills.

• Proven experience creating and managing budgets.

• Advanced experience with digital platforms, including proficiency in WordPress, Google Analytics, MS Office Suite, and CRM platforms.

• Intellectually curious with a strong desire to solve complex problems.

• Strong interpersonal skills with the ability to influence and collaborate effectively.

• Exceptional verbal and written communication and presentation skills.

Estimated Salary Range

$150,000 - $200,000 per year, depending on experience.



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