Senior Brand Manager

1 week ago

Markham, Ontario, Canada Sofina Foods Full time
Job Summary

We are seeking a highly skilled Senior Brand Manager to join our team at Sofina Foods. As a key member of our marketing team, you will be responsible for developing and executing marketing plans and programs to drive profitable growth for our assigned brands.

Key ResponsibilitiesStrategic Planning
  • Develop and implement annual marketing plans for short and long-term brand building, including innovation, optimization, advertising, and promotional activities.
  • Analyze internal and market/consumer data to identify issues and opportunities, monitor trends, and mitigate risks for assigned brand.
  • Stay up-to-date on competitors and customers to ensure Sofina's branded business is competitively marketed.
  • Recommend performance metrics and criteria to optimize brand performance and create stronger consumer engagement.
  • Establish marketing investment recommendations and ensure execution of programs and initiatives within these budgets.
Product and Portfolio Management
  • Evaluate business performance of assigned brands based on established criteria and identify areas for improvement.
  • Develop and lead new branded projects, working closely with product development, innovation, sales, finance, operations, and legal teams.
  • Track, monitor, and measure success of marketing/campaign/promotional initiatives and opportunities with a strong emphasis on data analysis.
Communications Planning and Execution
  • Develop and execute advertising and promotional tactics to drive brand revenue, value, and build brand equity.
  • Lead communications strategy across all owned, earned, and paid media.
  • Ensure consistent brand voice and messaging across all communication channels.
Team Leadership
  • Build organizational technical capabilities by providing day-to-day coaching and mentoring to brand report, cross-functional team, and external partners.
  • Provide strategic direction, set plans, and goals for brand manager.
Requirements
  • Completion of a Degree/Diploma in Marketing, Business Administration, or a related field (MBA is considered an asset).
  • 7-10+ years of experience in Brand management within Consumer Packaged Goods, ideally in Food.
  • Strong financial acumen and analytical abilities, utilizing data to support business decisions.
  • Knowledge of advertising, media planning, copy development, and packaging graphics development.
  • A detail-oriented self-starter individual with the ability to multi-task and influence the organization and key stakeholders.
  • Excellent verbal and written communication, presentation, and negotiation skills.
  • Demonstrated high level of proficiency in Microsoft Office, including Word, Excel, and PowerPoint.
  • A proven track record building relationships, establishing credibility, and gaining alignment with a broad range of internal and external partners.
  • Travel within GTA is required 5-10% of the time.

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