Senior Marketing Manager

2 weeks ago

Montreal, Quebec, Canada Bellesa Full time
About the Role

We are seeking an experienced and strategic-minded professional to join our team as the Director of Influencer Marketing at Bellesa.

Key Responsibilities:

  • Develop and execute comprehensive influencer marketing strategies that align with our overall marketing and business objectives.
  • Monitor and analyze performance metrics, providing regular reports and insights to the executive team, and making data-driven recommendations for optimization.
  • Develop and maintain the influencer marketing budget; Set and manage internal sales goals for all Influencer Marketing team members.
  • Lead and mentor the Influencer Marketing team, providing guidance and fostering their professional growth. Schedule quarterly performance reviews and set goals with all individuals on the team.
  • Collaborate with the marketing, social media, and creative teams to develop influencer marketing campaigns that effectively convey our brand messaging and engage our target audience.
  • Oversee large-spend influencer marketing campaigns, including content creation, product placements, sponsored posts, and brand collaborations.
  • Stay up to date with industry trends, emerging platforms, and influencer marketing best practices, and apply this knowledge to drive innovation and keep our strategies competitive.

Requirements:

  • Bachelor's degree in marketing, communications, business, or a related field.
  • Proven experience leading a sales or influencer marketing team, in a leadership role, with a strong track record of developing and implementing successful sales/campaign strategies.
  • Deep understanding of social media platforms, influencer ecosystems, and emerging trends in the digital marketing landscape.
  • Strong analytical skills and proficiency in using data-driven insights to inform decision-making and optimize campaign performance.
  • Experience using AirTable for managing influencer campaigns, tracking performance metrics, and maintaining organized workflows.
  • Creative thinking and problem-solving abilities, with the ability to develop innovative strategies to engage and resonate with target audiences.
  • Strong project management skills, with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.

What We Offer:

  • Employer-sponsored health and dental plan
  • Remote position with option to go into the office
  • Coworking space provided in Toronto
  • Frequent social events with a close-knit team

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