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Digital Marketing Associate

2 months ago

Toronto, Ontario, Canada Lilly Full time
About the Role

We're seeking a highly motivated and experienced Digital Marketing Associate to join our team at Lilly. As a key member of our marketing team, you will be responsible for developing and implementing digital strategic plans and solutions for our key brands.

Key Responsibilities
  • Develop and implement digital strategic plans and solutions for key brands
  • Manage complex partnerships with vendors and ensure compliance with digital solutions
  • Participate and liaise with marketing and cross-functional teams locally and globally
  • Act as a local subject matter expert on digital workstreams (Web, Social Media, Email, Digital Analytics, etc.)
Requirements
  • University degree, minimum 3-5 years of digital marketing experience
  • Experience in designing, implementing, and analyzing digital and omnichannel solutions
  • Experience with successful implementation of corporately provided IT/digital technology platforms for local use
  • Proven track record in leveraging email (Veeva Approved Email, Salesforce Marketing Cloud) and a keen understanding of email excellence
  • Ability to design and co-create end-to-end digital omnichannel journeys that provide customers with added value experiences
  • Proven track record in social media technology and strategy, including Adwords, etc.
  • Knowledge and experience with Google Analytics and other digital measurement tools
  • Understanding of direct-to-consumer advertising and CASL (anti-spam legislation)
  • Knowledge of Health Canada and PAAB regulations (an asset)
  • Knowledge of the external digital landscape and a keen interest in innovation, especially in the context of digital marketing
Skills and Competencies
  • Ability to manage multiple projects with a focus on strategy and execution and ensure appropriate and complex processes and procedures are followed
  • Well-versed with agile principles and collaboration frameworks
  • Demonstrated ability to successfully manage work within a rapidly changing environment
  • Demonstrated ability to successfully work with multiple business partners across multiple business units
  • Ability to collaborate closely and effectively with other team members and brand partners
  • Strong interpersonal and influencing skills (teamwork, cross-functional partnership, relationship building, removing barriers in a new space)
  • Strong communication skills (verbal & written) across multiple levels of management
  • High level of accountability (make the decisions that are yours to make, deliver on commitments, and insist others do the same)
  • Ability to manage in an ambiguous environment and make trade-off decisions as required
About Lilly

Lilly is an equal opportunities employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability, or any other legally protected status.

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