Digital Marketing Specialist

1 day ago


Ottawa, Ontario, Canada Nexus Systems Group Inc. Full time

We are seeking a highly skilled Digital Marketing Specialist to join our team at Nexus Systems Group Inc.

About the Role

The successful candidate will be responsible for designing and implementing global customer-first marketing strategies, ensuring that creative and media agency resources are aligned to support global and divisional needs. This includes tracking global benchmarks and goals to measure performance, monitoring accuracy of campaign development (error rates), and adherence to campaign timelines.

As a key member of our digital marketing team, you will have the opportunity to design, develop, and execute on all digital advertising and customer communications within the Authenticated Channels and Email. Your day-to-day activities will include championing a customer-focused culture, directing day-to-day activities consistent with the Bank's risk culture, and actively pursuing effective and efficient operations of your respective areas.

You will utilize modern web technology (HTML and CSS) to develop campaign creative (new and existing) for the digital space, focusing on large-scale email marketing campaigns and authenticated campaigns. Additionally, you will troubleshoot and adjust any problematic code from other marketing vendors, provide constructive feedback, and execute quality control procedures and workback schedules for all campaigns.

Requirements
  • 5-8 years of experience working directly with HTML email and web templates using a text-based tool such as Notepad ++ or Adobe Dreamweaver.
  • 5-8 years of experience in coding emails, including knowledge of responsive design for mobile.
  • 3-5 years of experience creating and editing emails for delivery with a product such as Responsys, Adobe Campaign, or Salesforce Marketing Cloud.
  • Strong understanding of email tools like Litmus and Movable Ink and accessibility guidelines.
Salary

$95,000 - $120,000 per annum, depending on experience.

Nexus Systems Group Inc. offers a competitive salary and benefits package, including health insurance, retirement savings plan, and opportunities for professional growth and development.



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