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Global Brand Marketing Associate

2 months ago

Montreal, Quebec, Canada Mattel Full time
About the Role

We are seeking a highly skilled and experienced Senior Global Brand Marketing Associate to join our team at Mattel. As a key member of our Global Brand Marketing team, you will play a critical role in driving the growth and success of our brands.

Key Responsibilities
  • Manage day-to-day line development for products with cross-functional teams to achieve corporate goals.
  • Manage key milestones in the development process with supporting financials, PowerPoints, and presentations.
  • Ensure product lines meet financial targets and brand budgets.
  • Assist with the execution of business plans.
  • Collect, analyze, and summarize data on portfolio performance and in support of brand development.
  • Work closely with Product Design, Packaging, and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights.
  • Collaborate with global subsidiaries to address global needs and market feedback; support global information needs.
  • Communicate franchise/brand and marketing strategies with all stakeholders, including internal cross-functional teams.
  • Maintain data accuracy of product line documentation.
  • Ensure consistency across the franchise/brand across assets and commercial deliverables.
  • Deliver item-level forecasting, tracking, and performance roll-ups to impact Global marketing strategy.
  • Create product, ecomm, and marketing briefs and work with cross-functional teams on development.
  • Monitor key trends, brands, and competitors' performance in all markets.
  • Act as point of contact for brand inquiries and dissemination of brand information.
Requirements
  • Bachelor's degree in marketing, business, or related field.
  • 2 to 4 years' experience in consumer or brand marketing.
  • Understanding of standard marketing techniques.
  • Understanding of business objectives related to marketing/brand management.
  • Basic understanding of research methodologies and when they are used.
  • Basic understanding of annual financial plans.
  • Strong proficiency in Microsoft Excel.
  • Strong proficiency in Microsoft PowerPoint.
  • Ability to differentiate and create compelling positioning statements and relevance for our consumers and customers.
  • Ability to drive change and results through influential leadership skills.
  • Ability to effectively manage multiple projects in a dynamic environment.
  • Time management and quantitative skills.
  • Strong analytical and strategic thinking skills.
  • Strong communication and presentation skills.
  • Proactive and diligent - sees challenges as opportunities and translates them into actionable items.
  • Experience with product development (asset).
  • Proficient in both English and French languages is required (verbal and written).
  • Positive attitude.
  • Solution-oriented.
  • Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
About Mattel

Mattel is a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose by employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts, and working closely together always brings better results.
  • We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.