Audience Development and Engagement Manager

3 weeks ago

Old Toronto, Ontario, Canada EnsembleIQ Full time
About EnsembleIQ

We are a leading provider of business intelligence and connections that power growth throughout the path to purchase. Our mission is to help professionals make informed decisions and gain a competitive advantage. We deliver trusted business intelligence from leading industry experts, creative marketing solutions, and impactful event experiences that connect best-in-class suppliers and service providers with our vibrant business-building communities.

Audience Development and Engagement Manager Role

We are seeking an experienced Audience Development and Engagement Manager to join our team. As a key member of our Audience Development team, you will be responsible for strategic planning and execution to acquire, engage, and retain audiences. Your primary focus will be on audience data reporting, analysis, and quality assurance, helping to create audience development and audience marketing strategies, and activating those strategies to acquire, engage, and retain targeted audience members.

Key Responsibilities:
  • Create and activate audience acquisition, engagement, and retention plans.
  • Draft, evaluate, and manage messaging strategy to develop audience communications that connect with customers and convey product benefits and value proposition.
  • Manage magazine strategy and execution to deliver print and digital circulation goals.
  • Manage brand Audience Development budget and forecasting.
  • Conduct thorough research and become a database expert to develop customized and targeted audience lists for all products ranging in scale and topic to support events, sales, and research initiatives.
  • Research and mine second- and third-party data sources such as ZoomInfo and other platforms, external event and association lists, and partnerships.
  • Plan and execute campaigns designed to achieve audience goals by leveraging owned platforms, social media, email, partnerships, and paid media platforms.
  • Oversee all campaign activity to ensure timely delivery and measurable results.
  • Ensure that creative, message, language, and voice are consistent across all platforms.
  • Work with the Data Analytics Automation Manager to identify reporting needs and activate automated conversion strategies.
  • Coordinate with internal and external stakeholders to track deliverables and timelines and provide consistent monthly progress reports on digital and print efforts against brand goals; proactively flag issues and identify solutions.
  • Perform competitive analysis and deliver strategic recommendations across product lines.
  • Collaborate with Audience Development Specialist(s) to create and activate comprehensive, targeted audience marketing plans across channels, reaching key audience segments to achieve business goals.
  • Work with Experience and SEO Manager and Brand teams to create and secure templates and collateral materials for audience acquisition and retention campaigns (web, social, email, retargeting, etc.).
  • Lead strategies that support prospect-list growth and database goals.
  • Manage the brand's monthly audience data reporting, analysis, and strategy.
  • Implement data-driven insights to improve engagement and conversion rates.
Requirements:
  • Bachelor's degree in Marketing, Business Development, Analytics, a related field, or equivalent experience.
  • At least 5+ years' experience in audience acquisition, development, or data growth roles with print and digital media experience.
  • Media audience experience preferred.
  • Healthcare and pharmaceutical industry knowledge preferred.
  • Understanding of Canada postal regulations for print magazine fulfillment.
  • Familiarity with Canadian Anti-Spam Legislation (CASL) and compliance standards for email marketing and communications.
  • Experience with segmenting data in marketing automation tools.
  • Significant knowledge of email marketing system ESP - Marketo a plus.
  • Ability to translate data into actionable next steps/report outs/year-over-year changes.
  • Familiar with multichannel audience campaign planning.
  • Demonstrated ambition and enthusiasm when taking on challenges.
  • Logically analyzes data, systematically weighs options to determine the best solution.

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