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Product Marketing Manager, Platform Marketing
2 months ago
Gretel is a pioneering developer platform for synthetic data, revolutionizing the way organizations innovate with data. Our mission is to build a world where data is no longer a bottleneck for developers, data scientists, and AI/ML researchers.
Job DescriptionWe're seeking a strategic Head of Product Marketing to drive and scale product adoption for our synthetic data platform and APIs. As a key member of our team, you'll help our customers and users understand the value of and how to use Gretel's products, including integrating them into workflows and data pipelines.
Key Responsibilities- Develop and execute a go-to-market strategy for our synthetic data platform and APIs
- Collaborate with cross-functional teams to create compelling narratives for our audiences, including ABM campaigns, website content, blogs, workshops, webinars, and customer stories
- Help create the voice of our products, ensuring consistency and accuracy across all marketing channels
- Develop creative messaging for our enterprise buyers, clearly differentiating Gretel against competitors and communicating value to our audiences and analysts/developer influencers
- Stay up-to-date with market trends, user requirements, pain points, and compelling AI use cases for synthetic data
- 8+ years of relevant product marketing experience with an AI developer-focused B2B SaaS product or services built and available in a public cloud
- Experience marketing Generative AI, machine learning (ML), and/or data tools to technical, developer users, especially co-marketing with cloud-service provider and AI infrastructure partners
- Familiarity with common pain points around regulatory requirements and data compliance specific to these industries
- Degree in computer science, statistics, or similar preferred; previous experience in a hands-to-keyboard AI/ML technical role preferred
This is a player/coach role, where you'll lead a small-but-mighty team and collaborate cross-functionally across the company to drive the positioning & messaging, enterprise solutions content, customer success stories, competitive intelligence, product release & launch plans, sales and partner enablement content, and product pitches for our products.
You'll be responsible for creating, segmenting, and refining ICPs and personas by understanding user requirements, pain points, and compelling AI use cases for synthetic data. You'll also develop an understanding of AI product development workflows, how developers work with data, MLOps, and where our products fit, especially with our cloud service provider and AI infrastructure partners.
We're looking for someone who is intellectually curious, willing to try new things, and can manage numerous projects with tight deadlines. You'll be an expert on the synthetic data market as it emerges through market analysis, user research, competitive intelligence, and evolving ecosystem dynamics.
What We OfferWe think the best ideas come from the blending of diverse perspectives and experiences, which will lead to a stronger company and advancements in technologies. We hire individuals whose peers call them subject matter experts, whose curiosity draws them to new edges of their field and who like to laugh.
We celebrate diversity and are committed to creating an inclusive environment for all candidates and employees. If you need assistance or an accommodation due to a disability, please let your recruiter know.
Employee compensation will be determined based on interview performance, level of experience, specialization of skills, and market rate. During the offer discussion, your recruiter will review the finalized base salary, bonus (for applicable roles), benefits and perks, and stock options as they'll be reflected in the offer letter.
