Strategic Media Optimization Leader

2 weeks ago

Toronto, Ontario, Canada Procter & Gamble Full time
About Us

Procter & Gamble, a global leader in consumer goods, is seeking an experienced media analytics professional to join our Brand Operations Team in Toronto.

Job Summary

We are looking for a skilled Sr. Media Analytics and Operations Manager to drive media enabled growth across our brand portfolio by identifying, building, and managing digital media capabilities and go-to-market strategies.

Key Responsibilities:
  • Media Investment ROI Improvement and Planning:
    • In-Market Performance and Portfolio Optimization:
      • To enable the systems and tools that track in-market performance in key media spend pools to understand how inventory is delivering against brand goals and identify opportunities on how to smartly adjust future plans and buys to maximize impact.
      • To build capability to assess opportunities to optimize P&G's 30+ brand portfolio's advertising spend and leading adoption of new analytics approaches, capabilities, and models to solve current marketplace challenges across P&G brands to enable broad use and activation.
    • Cross-Media Planning and Measurement, Media Attribution, and the Cookie-less Future:
      • To create capabilities and new analytics approaches to solve key opportunities in cross-media planning and measurement, media attribution, and the cookie-less future.
  • Media Thought Leadership and Training:
    • To provide media thought leadership and training across the organization.
Requirements:
  • Minimum of College Degree/Certificate; Bachelor's Degree preferred.
  • 5-8 years' professional experience in media analytics, measurement, and optimization preferably with a media agency or multichannel national advertising client.
  • Strong data and analytic skills: data manipulation tools such as SQL; Business Intelligence tools such as Power BI/Tableau; able to triangulate between data, brand goals and opportunities; has built or leveraged media data & analytics platforms and capabilities.
  • Strong Management Skills: Proven skills at managing multiple stakeholders and multiple priorities, balancing short and long term needs and implications Effective communication skills – able to leverage verbal and written communication to drive action; able to present and sell ideas to senior management Ability to operate with discipline - relentless attention to detail and strong project management skills.
  • Agility and bias for action: Experience managing projects independently, with the ability to pivot quickly in response to changes across our brands, marketplace, and consumers.
Estimated Salary Range:

$120,000 - $180,000 per year.

Based on industry standards, location, and job requirements.

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