Strategic Marketing Lead
2 weeks ago
Welcome to NRG, where innovation meets opportunity. As a forward-thinking energy company, we're dedicated to creating a smarter, cleaner, and more connected future for our customers.
Our team is driven by a passion for excellence and a commitment to delivering exceptional results. We foster a dynamic work environment that encourages collaboration, creativity, and continuous learning.
We're seeking a highly skilled Strategic Marketing Lead to join our team in Canada. In this pivotal role, you will support strategic initiatives and drive business growth by developing go-to-market strategies for consumer-facing products or services.
The ideal candidate will possess a strong background in marketing strategy, with experience in improving business performance based on key metrics and goals. Excellent analytical, problem-solving, and project management skills are essential for success in this role.
You will collaborate with cross-functional teams to identify business problems and provide data-driven solutions to enhance Direct Energy's acquisition and growth strategy. Your expertise will help us stay ahead of the competition and drive meaningful results.
About the Role
- Develop market strategies to increase consideration and achieve competitive advantage
- Identify segments in each market and determine which to target based on overall impact to the Direct Energy Home business
- Create executive-level presentations to show growth and improvement opportunities
- Monitor key performance metrics for Acquisition and make recommendations for continuous improvement
- Participate in cross-functional teams in the development of Go-to-Market strategies and major market initiatives
What You'll Need
- Bachelor's degree in business, marketing, or a related field
- MBA or graduate degree preferred
- At least 5 years of relevant professional experience in a Strategic Marketing or Business Strategy position
- Experience in developing go-to-market strategies for consumer-facing products or services
Salary Range: $120,000 - $160,000 per annum, depending on experience
Benefits: Comprehensive benefits package, including medical, dental, and vision coverage, as well as a retirement savings plan and paid time off.
Location: Hybrid environment (office and home) in Canada.
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