Product Growth Marketing Specialist

2 months ago


Vancouver, British Columbia, Canada ResponsiveAds, Inc. Full time
Marketing Growth Hacker

At ResponsiveAds, Inc., we're seeking a skilled Marketing Growth Hacker to drive higher revenues across our self-serve design studio, 3rd party ad server, and analytics products. As a key member of our marketing team, you'll be responsible for thinking, conceptualizing, and delivering end-to-end execution of marketing initiatives that support planned growth objectives.

Key Responsibilities
  • Create and promote valuable, relevant, and consistent content that attracts and retains a clearly-defined audience.
  • Develop high-quality, engaging, and relevant content, such as blog posts, articles, videos, infographics, podcasts, and social media updates.
  • Test and optimize marketing tactics for customer acquisition (e.g. paid, owned and earned media) and conversion rate optimization.
  • Propose and build campaigns to attract prospective customers.
  • Conduct competitive analysis, surveys, and market research to identify our audience's needs.
  • Translate ideas to actionable items that deliver business results.
  • Identify key advertising industry trends and insights.
Requirements
  • Previous working experience as a Marketing Growth Hacker for several years.
  • Passionate about SaaS and the advertising, design, and creative industry.
  • Great communicator with an ability to clearly articulate the value propositions and develop content.
  • Hands-on experience with social media and outbound content marketing.
  • High standards of excellence and attention to detail.
Plus Qualifications
  • Domain expertise in ad tech and/or design platforms.
  • Applicable knowledge of HTML5, CSS3, JavaScript, and jQuery.
  • Experience implementing front-end web code where appropriate to launch interactive tools and apps benefiting the marketing team's goals.
  • A strong network of publishers and interactive agencies.
  • In-depth knowledge of SEO factors and key algorithm updates.
  • A frequent speaker and evangelist at marketing events.
  • Great organizational and planning skills with Gantt charts and tracking tools.


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