Demand Generation Manager

4 weeks ago


Waterloo, Ontario, Canada Mappedin Full time
About Mappedin

Mappedin is a global leader in indoor mapping and spatial data management. Our solutions power billions of square feet of indoor space and guide millions of people visiting malls, stadiums, airports, offices, healthcare facilities, warehouses, universities, and more.

About the Role

We're seeking a collaborative, results-driven Demand Generation Manager to create, execute, and manage campaigns as integrated initiatives across our marketing strategies to drive customer acquisition efforts. In this pivotal role, you will work both independently and with marketing leaders to craft, execute, and optimize a comprehensive demand generation planning that accelerates our demand activity and exceeds our growth objectives.

Key Responsibilities
  • Design and implement targeted, segmented, and benefits-driven marketing campaigns with content aimed at generating and nurturing leads across channels (email, social media, podcasts, blogs, webinars, thought leadership placements, events, etc.).
  • Work collaboratively with the sales team to ensure alignment on strategy, targeted accounts, messaging, and lead generation efforts.
  • Develop metrics and analyze campaign performance and adapt strategies based on data-driven insights to continuously improve ROI on marketing spend.
  • Manage SEO/SEM strategies to maximize visibility and attract high-quality traffic to our website, subscription signups, upselling, and enterprise sales.
  • Lead and execute organic and paid social media strategy. Includes copywriting, content creation, performance monitoring, and community management.
  • Produce video content for case studies, product announcements, podcast episodes, advertisements, and more.
  • Identify areas for strong brand positioning and leverage learnings from industry trends and competitor activities to create opportunities for innovation and growth.
  • Supervise demand gen specialist to ensure consistency, high-quality campaign execution, MQL evaluation, and continuous exchange of knowledge.
Requirements
  • Proven expertise in driving product-led growth (PLG) strategies
  • Demonstrated success in designing and executing data-driven campaigns that accelerate self-serve conversions and enhance the user onboarding experience to fuel growth.
  • Strong analytical skills, with experience interpreting and presenting data to inform marketing decisions.
  • Expertise in marketing automation systems and CRM tools to streamline and evaluate campaign effectiveness.
  • Creative thinker with the ability to innovate, experiment, and execute growth strategies.
  • Video editing and content creation skills for sales materials, webinars, podcast episodes, and social media (YouTube, LinkedIn, Facebook, Instagram, TikTok, etc.).
  • Project management skills to effectively deliver programs, and create alignment across groups.
  • Meticulous proofreading.
What We Offer

We welcome applications from people with disabilities. One of our values is playing for the team so you may need to sometimes put aside personal objectives in order to help meet more urgent company objectives, but others will do the same for you.



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