Shopper Experience Strategist

5 days ago


Mississauga, Ontario, Canada Maple Leaf Foods Full time

About Us

We are a carbon neutral food company committed to better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts. We believe in building a diverse and inclusive work environment where everyone can contribute their best.

The Role

We are seeking a highly skilled Shopper Experience Strategist to join our team at Maple Leaf Foods. As a Shopper Experience Strategist, you will be responsible for leading the development and deployment of our shelving and assortment capabilities, standards, and vision to enable the success of MLF growth platforms.

Key Responsibilities

  • Lead the creation of best-in-class shelving standards and SKU prioritization objectives that all Customer Business Teams will be measured against and held accountable to delivering to ensure the success of our growth platforms at shelf
  • Work closely with our Consumer Insights team to identify key strategic shelving opportunities and provide a future-looking point of view on where shoppers expect to see Packaged and Fresh Meat categories in all retail channels to maximize overall sales
  • Develop relationships with our customers at multiple levels to influence space allocations, category locations within the store, and capital decisions to optimize the growth potential of key growth categories
  • Support the Walmart Vendor Advisor Team in the implementation of modular strategies during key seasons with analytical and planogram execution support

What We're Looking For

To succeed in this role, you will need:

  • Strong shelving and assortment understanding via Vendor Advisor or Category Management experience
  • Analytical skills developed through experience selling with POS, shipment, market track, panel, and qualitative data
  • Shopper research methodology understanding
  • Category Visionary work
  • Trade Marketing / Category Sales Development experience to align customer strategy to future company growth plans and innovation

Our Benefits

At Maple Leaf Foods, we offer a comprehensive benefits package, including competitive health and wellness benefits, defined contribution pension plan with company matching, learning and development opportunities, comprehensive tuition reimbursement program, and paid volunteer days. Join us on our journey to Raise the Good in Food



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